New Madewell campaign eschews fashion models and influencers
February 15, 2022
The Madewell apparel brand, which has not used fashion influencers and models in previous campaigns, is featuring three high-profile individuals best known for their connection to the culinary world. Derek Yarbrough, Madewell CMO, said many of the company’s customers “don’t identify as fashionistas” and have interests that extend to food, home, reading and travel. “There’s a rich territory of people we can tap into, to showcase this core idea of creativity and self-expression, that we stand for,” he said.
Recent News
Jimmy John’s Heats Up the Summer With New Spicy Menu
Jimmy John’s is turning up the heat this summer with the launch of three new limited-time offerings.
Bruce Nordstrom, Former Department Store Head, Dies at 90
Bruce Nordstrom, a retail executive who played a key role in transforming his family’s department store chain into a prestigious national brand, has passed away.
Woman Challenges Atlantic City Casino Over $1.2M Jackpot Dispute
In a contentious case emerging from Atlantic City, a New Jersey woman alleges that Bally’s Casino is refusing to honor her $1.2 million jackpot win, citing a slot machine malfunction.
Copper Prices Surpassing All-Time High
Copper prices have surged to a new record high, marking the latest milestone in a months-long rally fueled by financial investors anticipating imminent supply shortages.