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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 264
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Avatar Fashions Inspire New F21 Collection

Retail TouchPoints

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. Forever 21’s partnership with Roblox launched in December 2021 with the retailer intending to use the gaming platform as a testing ground for future metaverse activations.

Fashion 278
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3 Ways Fashion Brands can Move Toward Sustainable Business Models

Retail TouchPoints

As prices continue rising, consumers rely on a combination of their wallets and consciences when deciding which fashion industry trends to buy into. Shoppers have been so eager to applaud sustainable apparel production that the eco-fashion industry faces concerns both in terms of greenwashing and stiff competition verging on saturation.

Fashion 298
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Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Retail TouchPoints

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. As Kang pointed out, virtual worlds and games represent the fastest-growing category of entertainment, with a projected 3 billion participants this year spanning all geographies and demographics.

Games 278
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Is SSENSE Legit? My Review Of This Luxury Brand Platform

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SSense is a Canada-based online luxury fashion store for men and women that offers more than just clothes and accessories. They also sell gaming items and wearable tech, which sets them apart from other fashion marketplaces. But is SSense legit and safe to shop from? Do they offer free shipping, and are their products authentic?

Fashion 251
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H&M Debuts Sustainability-Focused Experience on Roblox

Retail TouchPoints

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their own avatar wardrobes using the lens of circular fashion design. They can also catch up with friends to trade clothes and take selfies.

Fashion 278
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Newegg Expands Resale Offering with ‘Refreshed’ Program for Electronics, Appliances

Retail TouchPoints

Among the product categories now available in refurbished condition on Newegg are Apple products (iPhone, iPad and MacBook) and Advanced Battlestations (ABS) gaming desktop PC systems, as well as other brands of computer monitors , laptops , tablets , mobile phones and robotic vacuums.