Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Under the hood: Two top Fashion & Apparel abandoned cart series


Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

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This ‘fast fashion’ phenomenon continues to cause a significant shift within the fashion industry. This upward trend not only indicates that consumers are buying fashion items more often, but that they are also discarding clothing just as quickly.

Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

How To Improve Google Rankings Of Your Online Retail Store

Retail TouchPoints

So I will provide you with seven SEO tips that any retailer can use to improve their store’s rankings on Google, and steer clear of running into the issues mentioned above.

Fashion Omnichannel Retail: Get Started NOW!


Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief.

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

How Contextual Commerce Improves Customer Loyalty


Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. How can contextual commerce improve loyalty? Then, you can improve customer loyalty, and compete with Amazon in a way that doesn’t involve price. The post How Contextual Commerce Improves Customer Loyalty appeared first on Zaius. “Please, not another buzzword,” I hear you cry. “I’m

6 Engagement Marketing Metrics & How to Improve Them


I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. When Alex Turnbull wanted to improve engagement on the Groove blog, he ran an A/B test to see what effect storytelling would have on readership: Image Source. “Engagement.”

Leveraging 2020 Ecommerce Trends to Improve Strategies


For one of its major fashion clients, a simple AI product recommendation at checkout increased AOV by a full 19.6%. Chatbots have improved significantly in the past decade. The post Leveraging 2020 Ecommerce Trends to Improve Strategies appeared first on UpSellit.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers


On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

How to Position Your Lifestyle and eCommerce Fashion Brand


If you are in the lifestyle and fashion eCommerce segment, you are in a crowded place with a lot of players competing for your ideal consumer’s attention. How to Position Your Lifestyle and eCommerce Fashion Brand.

How Fashion Retailers Can Capitalize on Visual Search Demand


Imagine that you’re looking to put together a fashionable new outfit. When it comes to the fashion industry, image-based search is arguably a better fit than text because a picture is worth a thousand words.

How to Improve Amazon Conversion Rates and Drive Sales


How to Improve Your Amazon Conversion Rate. Because there are multiple reasons something may or may not be converting, there are a number of steps you can take to improve your Amazon conversion rate. It’s frustrating to have great products on Amazon but sales numbers that say otherwise.

TechStyle Fashion Group and General Assembly Win EIS Awards


TechStyle Fashion Group and General Assembly are drastically different companies that use email marketing in different ways. As a result, product marketing has improved, increasing leads for their highest-value full-time career accelerators by 12%.

Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion

ROI Revolution

Millennials and Gen Z Looking for More From Fashion Brands. This is causing a huge shift in retail fashion spending. Specifically in the clothing space, “fast fashion” isn’t as appealing to younger generations as sustainable, eco-friendly apparel.

How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales


A loyalty program in a fashion or beauty niche can also be successful. After going live to all customers, remember to use and analyze the data you collect and make adjustments and improvements when necessary.

5 Ways Social Media Improves Ecommerce Loyalty Programs


The best way to achieve both, it seems, is using loyalty programs — special deals stores give to repeat customers to improve their loyalty. Below, we outline 5 ways to improve your loyalty programs with social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.

6 Ways to Improve your Coupon Marketing Strategy and Increase Sales


The post 6 Ways to Improve your Coupon Marketing Strategy and Increase Sales appeared first on Sellbrite. Of all the reasons why customers buy something, saving money is near the top of the list.

What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation


In Los Angeles, we were recently joined by Eric Pescatore, Director of Strategy & Analytics at TechStyle Fashion Group, and Eric Wu, Head of Product & Growth at BloomNation. Pescatore, an avid tester who tested 30,000 in ads alone last year, notes that fashion is the opposite. Improving Personalization. The post What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation appeared first on Sailthru

Refinery29, TechStyle Fashion Group and General Assembly Included Among EIS Awards Finalists


Refinery29, TechStyle Fashion Group, General Assembly. Refinery29 aimed to improve engagement by customizing content, subject lines and email send times based on each user’s preference. TechStyle Fashion Group: Loyalty or Membership Programs; Retail; Transactional/Ecommerce.

How Marketplace Sellers Can Improve the Customer Experience


She can often be found in a yoga class or working on her fashion blog. With that, here are 5 ways to improve your customer experience: 1. Then identify (and fix) any areas that may need improvement so you can get the highest rating possible.

How The Vitamin Shoppe and TechStyle Fashion Group Prosper with Dynamic Personalization


We heard success stories from The Vitamin Shoppe and TechStyle Fashion Group in New York and we’ve got more planned! Urban Outfitters publicly announced a plan to invest in data and analytics to improve personalization.

Going Private Could Be The Best Thing To Ever Happen To Nordstrom — With One Big Caveat

Steve Dennis

The deal now seems at risk as the special committee in charge of evaluating a potential transaction indicated that the price needed to be “substantially” and “promptly” improved upon or they would terminate further discussions. Crew’s fashion missteps, Michael Kors’ distribution overexpansion, or Coach’s — and many others’ — over reliance on the outlet channel). Recently a roughly $8.4

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A tough agenda faces Neiman Marcus’ new CEO

Steve Dennis

While Neiman’s has seen their operating performance improve somewhat, macro-economic factors explain much of it and there can be no certainly of that continuing. The fact is that the only way Neiman’s performance improves markedly is for them to start gaining significant share in a mostly flat market. Fashion Luxury Retail Neiman Marcus Nordstrom Saks Fifth Avenue

4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience


As far as we could tell, big brand beacon use tended to be creatively limited in this fashion. The post 4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience appeared first on Sailthru

Stop Prioritizing CX Painpoints

Forrester eCommerce

From a customer impact perspective, it may seem to make sense that you would start prioritizing your CX improvement efforts based on a list of customer or user painpoints – in a similar fashion that an emergency department would triage incoming patients.

How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

In other words, moving away from spreadsheets to a PIM solution not only improves day-to-day efficiency but enables the efficient scaling of your product and localization teams across geographic and organizational boundaries that can truly transform your business.

3 Ways Retailers Use Digital Technology to Improve the In-Store Experience


While many brands have made some great progress in using digital data to improve the customer experience, we also found a few areas where we might see major improvement over the next few years.

Coupa scores customer win with JD Sports

Retail Technology Review

Coupa Software has announced that UK sports fashion retailer, JD Sports Fashion plc (JD), has selected Coupa's cloud-based Procure-to-Pay (P2P) solution to integrate with its existing ERP system. By selecting Coupa, JD aims to offer an improved, simpler and more accessible P2P service to its store and office colleagues alike

How to Use Ecommerce Thank You Emails That Improve Customer Experience


For example, if you sell clothes online, include a section that says something like, “While you wait for your order to arrive, check out our latest blog post on summer fashion trends.” You’re sure to see an improvement in customer experience and a boost in repeat sales.

Top Online Retailers Winning a Competitive Market


If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

Personalization As The Digital Strategy For Beauty Commerce

Retail TouchPoints

The general benefits of personalization in other key retail verticals, like fashion, are well understood by brands and retailers. By Sampo Parkkinen, Revieve Beauty is one of the most personal verticals of all of retail, if not the most personal.

What It Takes to Create and Measure an Effective Influencer Program


Improve website traffic. If you want to get an idea of what an effective influencer’s profile and engagement might look like, check out yoga and wellness influencer Alexandra Lerner , and Marta Pozzan , who is a beauty and fashion influencer.

What Brands Should Look For In An Agency Partnership

Retail TouchPoints

An agency partner with deep experience working with fashion brands might, on the surface, seem like a perfect match. However, if you are a men’s fashion brand the work of an agency whose only fashion experience is working with women’s brands will likely be at a disadvantage.