RTP blog

OCTOBER 12, 2018

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. With the proliferation of mobile-based POS, customers can check out anywhere in the store.

Fashion 150

Fashion Technology Payment Services eCommerce 150

Retail TouchPoints

FEBRUARY 19, 2024

Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022. billion, up 7.5% from last year. of online sales (vs.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Retail TouchPoints

JANUARY 23, 2023

While companies currently interact with customers via multiple channels — mobile devices, desktop computers, email, social media and chatbots — leveraging the metaverse helps companies create immersive and interactive retail experiences for customers. What those advanced interactive features will look like is still under development.

Improvements 208

Improvements Customer Social Media Retail 208

iVend

MARCH 9, 2022

Learn more This is nowhere more true than in the fashion sector – whilst the convenience of online has suited some, there are even more who have missed being able to see and touch the goods, try them on and have the whole physical experience and immediacy of brick and mortar shopping.

Fashion 95

Fashion Clothing Point of Sale Customer Experience 95

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Your homepage opens the door: Fashion is all about aesthetics! billion online with U.S.

Fashion 264

Fashion eCommerce eCommerce Platforms Social Media 264

RTP blog

SEPTEMBER 13, 2019

So I will provide you with seven SEO tips that any retailer can use to improve their store’s rankings on Google, and steer clear of running into the issues mentioned above. For instance, you can optimize your products under the apparel category with keywords from web sites or blogs that cater to the fashion industry.

Online Retail 150

Online Retail Improvements SEO Retail 150

Retail TouchPoints

SEPTEMBER 1, 2023

That is driving the customer to come and shop, and now, we’re investing to make sure that when the customer comes to shop with us, either online or in store, that they don’t have to make the tradeoffs.” Now, the company is using the $1 billion to invest in improving: Digital capabilities. Merchandising and supply chain optimization.

POS 260

POS Merchant Services Supplies Improvements 260

Retail TouchPoints

MARCH 29, 2021

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.

Omnichannel 264

Omnichannel Fashion Mobile Improvements 264

Retail TouchPoints

JANUARY 11, 2024

has announced a multi-year strategic partnership with Google Cloud to create more personalized and inclusive online shopping experiences, improve customer and associate experiences and drive operational efficiencies through the use of AI and generative AI technologies. (VS&Co.) in a statement. ’s digital platform.

Supplies 173

Supplies Technology Recommendation Apparel 173

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Social Media 275

Social Media Fashion Retail Point of Sale 275

Optimizely

DECEMBER 21, 2017

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. How can contextual commerce improve loyalty? This could be mobile wallets or buy buttons on social networks — whatever provides a frictionless buying experience.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

AUGUST 7, 2023

The trade-off is long shipping times, another thing Wish is working hard to improve. Shein used to be differentiated from Temu and Wish for operating more like a traditional retailer and focusing solely on fashion, but that has changed recently with Shein adding a third-party marketplace to its mix. Rationalizing’ corporate overhead.

Shipping Costs 245

Shipping Costs Merchant Services Payment Services Shipping 245

GetElastic

OCTOBER 31, 2019

We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment. Don’t let any of these bone chilling boners haunt your mobile commerce site! But on mobile, they typically span the width of the screen and look like a required step in the process. Checkout choke-out.

Mobile 117

Mobile Merchant Services Payment Services Payments 117

UpSellIt

JANUARY 15, 2020

Going Beyond “Mobile Usability” to Create a Unified Omnichannel Experience. This reached new heights in the second half of the 2010s, as technological advances took mobile shopping from an idea in its infancy to a part of everyday life. In 2011, only 7% of ecommerce purchases happened on a mobile device.

Shipping Costs 80

Shipping Costs Improvements eCommerce Payment Services 80

Retail TouchPoints

OCTOBER 6, 2022

Online luxury fashion retailer Farfetch has experienced huge growth over the past couple of years, but was struggling to maintain its service levels in pace with that expansion. Luckily, retailers can harness the power of location to make their mobile applications and, in turn, their brand experiences, more seamless than ever.

Shipping Costs 287

Shipping Costs Payment Services Merchant Services Payments 287

SellBrite

MAY 13, 2019

With mobile sales estimated to reach $3.56 trillion by 2021 , with so many more users to reach, we put together a list of six of the biggest mobile trends in ecommerce that are driving sales at the moment, to show you how to bridge those gaps and drive your sales into the future. With all that in mind (dizzy yet?),

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

Retail TouchPoints

JUNE 13, 2023

This requires not just flexible technology but also agile methodologies and a culture of innovation and continuous improvement. They want to browse online, try products in-store and make purchases on mobile. This requires not just agile technologies but also agile methodologies and a culture of innovation and continuous improvement.

Supplies 289

Supplies Customer Experience Technology Omnichannel 289

Retail TouchPoints

SEPTEMBER 6, 2022

strikes Gen Z as cumbersome, slow and old-fashioned. This new way of shopping is a powerful retail trend toward simplifying, speeding and improving the online shopping experience. Building this kind of omnichannel experience revolves around a combination of data analytics and mobile devices.

Merchant Services 306

Merchant Services Payment Services Financial Services Omnichannel 306

Sailthru

OCTOBER 23, 2019

We heard success stories from The Vitamin Shoppe and TechStyle Fashion Group in New York and we’ve got more planned! Urban Outfitters publicly announced a plan to invest in data and analytics to improve personalization. Wayfair has a whole blog about how the brand uses technology to improve the customer experience.

Fashion 60

Fashion Subscription Improvements Shipping 60

Retail TouchPoints

OCTOBER 5, 2022

In fashion, the dressing room is the ultimate decision-making space — should you buy it or leave it? Bring the spirit of a buzzing fashion runway to the store entrance. In Paris, Haddad helped late legendary designer Alber Elbaz build and launch his smart fashion house and last opus, AZ Factory. Then give yourself a playground.

Retail 279

Retail Fashion Technology Banking 279

Retail TouchPoints

JULY 28, 2020

That’s all great — there have been drastic improvements in product fulfillment and delivery. That could simply mean that a customer looks at jeans, either physically or digitally, then clicks an option on her personal mobile device, and a salesperson brings out a clean and sanitized pair in her size. Mobile Device As Brand Talisman.

Retail 257

Retail Mobile Multi-channel Technology 257

Retail TouchPoints

JUNE 26, 2023

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. A number of major retailers have had some form of adoption because of its ability to materially improve inventory management, but it hasn’t offered the same benefit to the customer experience.

Merchant Services 279

Merchant Services Retail Shipping Costs Customer Experience 279

Shopping Signals

APRIL 23, 2024

I ncreased Organic Traffic and Visibility : By optimizing your website’s content, structure, and technical elements, you can improve your search engine rankings for relevant keywords, making it easier for potential customers to find your products or services. Ranking Position % of Clicks 1 28.5%

SEO 52

SEO eCommerce Improvements Recommendation 52

eCommerce CEO

MAY 18, 2019

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years. Fast fashion for men. How To Start a Clothing Line.

Clothing 101

Clothing Fashion Shipping Costs Apparel 101

365 Retail

JANUARY 26, 2024

Exceptional performance in the Fashion & Leather Goods segment with significant contributions from Louis Vuitton, Christian Dior, Celine, and other brands. Looking ahead to 2024, he expressed confidence, partly fueled by LVMH’s partnership with the Paris 2024 Olympic and Paralympic Games. billion, up 13% on 2022.

Jewelry 64

Jewelry Fashion eCommerce Technology 64

Retail TouchPoints

OCTOBER 12, 2023

Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology. A host of brands have already launched immersive fashion experiences in the metaverse, including Gucci, Adidas, Nike, Prada, Balenciaga and Louis Vuitton.

Technology 297

Technology Other Consumer Fashion 297

Retail TouchPoints

APRIL 25, 2023

As with all next-gen tech, there have been some early adopters, especially in the realm of fashion, footwear and accessories, that are already employing 3D and AR to enhance the ecommerce experience. For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera.

Technology 277

Technology eCommerce Shipping Costs Games 277

Sailthru

MAY 16, 2019

Beacons allow mobile apps (on both iOS and Android devices) to listen for signals from “beacons” in the physical world. As far as we could tell, big brand beacon use tended to be creatively limited in this fashion. Abercrombie & Fitch uses mobile technology to help makes sure customers get the sizes they want.

Technology 68

Technology Improvements Payment Services Home Furnishings 68

Kissmetrics

APRIL 20, 2021

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. BOPUS can also boost traffic to your online website or increase the number of downloads for your mobile app. Improve Inventory Management System. Investment on Staff to Manage BOPUS.

eCommerce 282

eCommerce Shipping Multi-channel Small Business Retail 282

Retail TouchPoints

MARCH 22, 2022

This is even more critical on a mobile device since smartphone typing is error-prone and somewhat harder to execute. Visual discovery can also identify all the items in one image and offer “complete the look” functionality for fashion shoppers, increasing cart size.

eCommerce 298

eCommerce Social Media Arts Technology 298

lateshipment

JUNE 11, 2020

KREWE is a fashion eyewear brand. Hanifa is a US contemporary fashion brand. With several fashion shows getting canceled due to the Coronavirus pandemic, they put on a virtual catwalk fashion show using 3D models on Instagram. KREWE: Blue Light Filtering Lenses ?. Hanifa: Virtual Catwalk Show on Instagram?.

Social Media 225

Social Media eCommerce Shipping Costs Fashion 225

Retail TouchPoints

JUNE 12, 2023

And the fashion brand Gucci, with the recently launched “Gucci Assistant,” chats up users as they move through the customer journey. AI can help retailers improve their performance, efficiency and customer satisfaction if developed appropriately. They can be used to automate customer service tasks.

Retail 288

Retail Technology Games Recommendation 288

365 Retail

MAY 23, 2022

The booth will include examples of fashion, grocery and convenience store checkout to engage visitors in the in-store, connected commerce experience of the future. Installation, management and delivery services for electric vehicle charging stations , ensuring improved availability for the growing number of electric car drivers.

Retail 103

Retail Fashion POS Technology 103

365 Retail

DECEMBER 6, 2022

On Very’s mobile website, beauty customers can use Benefit Brow Try-on technology to experiment with different eyebrow styles, shades and shapes, and receive recommendations on the products required to create those looks. We’re also exploring the use of augmented reality across other categories like fashion, home and electrical.

Customer 87

Customer Multi-channel Customer Experience Technology 87

Kissmetrics

APRIL 1, 2021

As each platform improves its features to help users sell, opportunities grow for businesses to tap into these audiences to boost their marketing. With some research, you might discover 60 percent of Pinterest users are women, and 98 percent of Facebook users access the site via mobile devices. Consider the Mobile Experience.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

365 Retail

JULY 12, 2023

N Brown Group plc, the inclusive fashion and homeware digital retailer, is pleased to announce the successful launch of its new trading website for Jacamo , the Group’s leading inclusive menswear brand. Jacamo’s new site is already showing improvements to conversion rates.

Fashion 52

Fashion SEO Customer Experience Technology 52

Ecommerce Platforms

MARCH 27, 2023

While there are a handful of free themes available on Shopify for beginners with a limited budget, opting for a premium alternative can be an excellent way to expand your store’s functionality, and improve its visual presence. Plus, it looks fantastic on mobile devices too.

Shopify 104

Shopify Payment Services Beauty and Health Fashion 104