article thumbnail

How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. However, we eventually identified that larger strategic UX and UI improvements could lead to measurable performance increases. Cutter & Buck’s main objectives were to improve the user experience and to increase conversions.

Fashion 360
article thumbnail

Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion? There’s good news.

Shopify 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these.

article thumbnail

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. In the example below, they linked to a Q&A post with a fashion blogger to add value to their community while tapping into a wider audience: “I want every woman to know that being fashionable is as much about confidence as it is about style.”

article thumbnail

The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
article thumbnail

Fashion Meets Technology – Choose Well, Be Well!

RTP blog

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. Retailers have started using AI to power their e-Commerce experience.

Fashion 150
article thumbnail

How Amazon Uses AI to Enhance Online Apparel Shopping

Retail TouchPoints

With this data, brands can better understand customer fit issues, improve how they communicate sizing to customers and even incorporate the feedback into product designs and manufacturing. However, Amazon is using AI to try to close the appearance vs. reality gap in multiple ways.

Apparel 147