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Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. If you’ve moved beyond the basics of sending campaigns and into autoresponders (or as we call them flows), the first one you probably launched was an abandoned cart email. The secret to their success?

Apparel 114
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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. strikes Gen Z as cumbersome, slow and old-fashioned. They want shopping to be fast and fun — less of a process.

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6 Super Ideas to Market Your Clothing Brand

Omnisend

With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Multiple examples of memorable slogans exist all over the fashion industry. Remind Customers About Their Abandoned Carts. The fashion world is ever-evolving, with newer and more revolutionary statements.

Clothing 146
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4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Sailthru

When a shopper visits one of their stores with the brand’s mobile app running on their device, in-store beacons send those customers coupons for products in their shopping carts and messages about items on sale that may be of interest to those customers. Offering discounts to passersby is the most common implementation.

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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

These findings will guide you in creating improved mobile campaigns. Graphics and Call-to-Actions As users shift to smaller screens, improving visuals and creating effective calls-to-action are key for boosting conversions. Minor differences set mobile and desktop shoppers apart, but there’s much more to explore.

Mobile 116
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Regenerative Design: Thinking Beyond Sustainability in Retail

Retail TouchPoints

The theory of regeneration can be seen across the spectrum in food, supply chains, fashion and design build. Living roofs and walls not only enhance energy efficiency, protect building structures and improve indoor air quality, they also enhance biodiversity (pollination, habitats, etc.) Restore our ecosystems.

Retail 200
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How SNIPES Launched a Trendsetting Dropship Program With fabric Marketplace

Fabric

The company has also embraced omnichannel commerce with its efforts to streamline the customer journey across sales channels and create an unparalleled online shopping experience. However, fashion evolves quickly, especially in niche and specialty markets. To seize on the enormous growth opportunity in the U.S.,

eCommerce 130