LOOKFANTASTIC, part of THG Beauty, is launching a new Dermatological Skincare hub, home to all brands and products that are medical-grade and dermatologically tested and approved. The hub, which goes live on 1st July, has been created to provide customers with comprehensive education, guidance and understanding for their skincare journey.
Located on the LOOKFANTASTIC website, the Dermatological Skincare hub is designed so customers can explore products tailored to their specific needs, so whether they are dealing with eczema-prone skin, acne, psoriasis, or other skin concerns, the easy-to-navigate page can guide them towards the best solution.
Currently the ‘expert skincare’ category accounts for over 30% of LOOKFANTASTIC’s total skincare offering and it continues to grow rapidly ahead of the overall skincare market, reflecting customers need for deeper understanding of skincare choices alongside effective products.
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Lucy Gorman, CEO for THG Beauty, said: “Consumers are becoming increasingly aware about the products they are using as part of their skincare regimen, so we want to ensure that they have access to all the information they need to make an informed product purchase which will work for them.”
The Dermatological Skincare hub is just one element of LOOKFANTASTIC’s commitment to helping shoppers at the click of a button, who will be able to book one-to-one 30-minute consultations with the brands in-house pharmacist or use the live chat function to ask a question to the team of beauty advisors.
The brand is also launching a new content led affiliate programme which will engage doctors, dermatologists and credible ‘skinfluencers’ to provide regular advice and content through the LOOKFANTASTIC social media networks, making advice easily accessible to everyone.
