Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
Thanks to the massive traffic on Taobao and her customer-centred sales approach, she has become a top influencer, selling food, fashion and beauty products, and even farm produce and real estate. Alibaba Group has also indicated that food, home textiles, and women’s fashion and beauty were the top sellers onTaobao’s livestream.
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