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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

Thanks to the massive traffic on Taobao and her customer-centred sales approach, she has become a top influencer, selling food, fashion and beauty products, and even farm produce and real estate. Alibaba Group has also indicated that food, home textiles, and women’s fashion and beauty were the top sellers onTaobao’s livestream.

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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

According to a recent article in Vogue , Gen Z are 56 percent more likely to have shopped for fashion in-store over the last three months and 38 percent more likely to have shopped online in the same timeframe.

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Where Do Brands And Retailers Stand In The New Era Of Commerce?

RTP blog

With technologies like mobile payments, chatbots and apps, retailers and brands alike are able to reach consumers directly, whether it’s through point-of-sale systems or transactional programs on social media, like Instagram’s ‘Shop Now’ button. They also want to know everything they can about the story behind the brand.

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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

If you have a great mobile campaign that allows buyers to actually “Shop Now”, you can turn an impulse click into an impulse buy. This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform.

Mobile 150
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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

If you have a great mobile campaign that allows buyers to actually “Shop Now”, you can turn an impulse click into an impulse buy. This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform.

Mobile 150
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Convince Shoppers Not to Just Browse, But Buy on Mobile

Optimizely

If you have a great mobile campaign that allows buyers to actually “Shop Now”, you can turn an impulse click into an impulse buy. This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform.

Mobile 150
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3D Secure 2.0 and Magento: All You Need to Know to Keep Selling to EU Customers

Onilab User Guides

According to Visa surveys: 70% of US shoppers worry about the security of their mobile purchases, half of the security experts think their concern is 100% valid, mobile payments are poorly secured, in a year, mobile payments will outperform traditional desktop purchases. The old-fashioned 3DS 1.0

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