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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

“The powerful combination of Simon’s leadership in physical retail, Authentic’s brand development expertise and Shein’s on-demand model will help us drive scalable growth and together make fashion more accessible to all.” has accused China of committing genocide and using forced labor in its repression of Muslim Uyghurs.

Fashion 246
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Steve Madden Upgrades OMS to Strengthen Omnichannel Offerings

Retail TouchPoints

has fortified its omnichannel functionalities with same-day BOPIS, ship-from-store and pre-order offerings, deploying a new order management system (OMS) from HotWax Commerce. Steve Madden, which offers fashion footwear, accessories and apparel for men, women and children, operates 120 stores in the U.S. Steve Madden, Ltd.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 290
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 264
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Avatar Fashions Inspire New F21 Collection

Retail TouchPoints

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible,” said Justin Hochberg, CEO of VBG in a statement.

Fashion 278
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Stitch Fix Taps Amazon Fashion Alum for Product and Technology Role

Retail TouchPoints

Baer believes that Bacos’ expertise in ecommerce, saying in a statement that his “proven track record building products that solve customer needs, passion for fashion retail and strong leadership skills made him the right choice for this important role.”

Fashion 277
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily.