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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. For example, social media was cited as the top touch point ( 40% ) for driving awareness.

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Amplify Your Online Presence in Three Steps

Retail TouchPoints

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . billion online with U.S. retailers in 2020, up 44.0%

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The Cost of Living Crisis: How Online Retailers Can Weather The Storm

Frooition

The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. 10 Tips To Help Online Retail Businesses Survive The Cost of Living Crisis. Online marketplaces like eBay provide the perfect venue to shift distressed inventory.

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How To Improve Google Rankings Of Your Online Retail Store

RTP blog

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. Before that, let’s take a quick look at the SEO needs of online retail web sites. Why Does Your Retail Web Site Need SEO?