Shein operates on tight margins
May 30, 2023
Shein sells fashion merchandise on the cheap, invests a lot in social media marketing and offers free returns. Those are all factors in the e-commerce giant’s 3.5 percent net margin. Rivals including Uniqlo owner Fast Retailing, 11.9 percent, and Zara owner Inditex, 12.3 percent, operate at much higher net margins.
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