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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. It boasts an internet penetration rate of 93%. and global companies.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury fashion is created by the best designers in the world. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands.

Marketing 363
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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic.

PPC 117
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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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Kurt Geiger launches on Secret Sales

365 Retail

Secret Sales , the premium non-full-price marketplace for fashion, sportswear and beauty brands, today announced its partnership with Kurt Geiger Limited , the luxury British footwear and accessories brand. This includes alignment on digital spends, affiliates and PPC strategies alongside Google Shopping.

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New Look appoints MediaVision For Retained Performance Marketing Role

365 Retail

MediaVision will focus on improving the British fashion giant’s online visibility and brand credibility through a range of services, including technical SEO, digital PR and content marketing. . Digital performance marketing MediaVision has been appointed by New Look to manage its performance marketing requirements.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Fashion ecommerce is an ever-expanding industry that is not only susceptible to change, but embraces it proudly. In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 Omnichannel Fashion Ecommerce. Reading Time: 4 minutes. trillion industry.