Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers.

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The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

Amazon Advertising Strategies for Fashion Brands and Retailers

ChannelAdvisor

And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

EIT Digital Launches Solution Designed To Provide Personalized Fashion Curation On The Fly

Retail Touch

EIT Digital , a European digital innovation and entrepreneurial education organization, has launched VIPO, a solution that combines computer vision and AI to help retail and fashion companies customize their user experience.

[Guest Blog] Make More Money With Website Recommendations

ChannelAdvisor

Website recommendations present a challenge that is not easily solved. Every digital company knows that optimization is important, but very few companies know how to implement website recommendations effectively. . Good recommendations on your site can drive performance both before and during site visits in a sustainable and scalable way. To drive excellent site performance, you must first understand how content recommendations can affect search engine optimization (SEO). .

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

Refinery29, TechStyle Fashion Group and General Assembly Included Among EIS Awards Finalists

Sailthru

Refinery29, TechStyle Fashion Group, General Assembly. With Sailthru’s Recommendation Manager, the publisher was able to make it happen. Recommendation Manager allows customers to strike the perfect balance between algorithmic personalization and content curation.

How The Vitamin Shoppe and TechStyle Fashion Group Prosper with Dynamic Personalization

Sailthru

We heard success stories from The Vitamin Shoppe and TechStyle Fashion Group in New York and we’ve got more planned! In email, 18% of brands include personalized recommendations in welcome emails, compared with 36% of the top 25.

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

How Fashion Retailers Can Capitalize on Visual Search Demand

Payoneer

Imagine that you’re looking to put together a fashionable new outfit. When it comes to the fashion industry, image-based search is arguably a better fit than text because a picture is worth a thousand words.

Bridging The Gap Between The Now And New Normal

Retail Touch

Fast Fashion trends downward, still, but there’s hope : There have been some fluctuations in fast fashion revenues, but ultimately this retail sector is down YoY: from -20% in mid-March, it has now dropped to -29.1%

Retail Trend: Artificial Intelligence in Fashion

Cegid

In its article “Could Amazon’s Bots Be the Next Hot Fashion Designers?” Amazon Echo Look – Fashion Assistant © Tech Crunch. Robotic Personal Shoppers – © The Fashion Law. Cet article Retail Trend: Artificial Intelligence in Fashion est apparu en premier sur Cegid US.

Point Line Trend on… The Return of the Merchant

Zaius

But dive deeper into the product detail pages, and you’ll see that artificial intelligence in the form of product recommendations has come to dominate. Head to findmine.com and pick up the Fashion Benchmark. The relationship between a brand and a shopper takes many forms.

Top Online Retailers Winning a Competitive Market

Zaius

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Biggest incentive to purchase : On-trend fashion.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations. We’d recommend focusing more on net new purchases driven by traffic from an influencer.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

This is partly due to its strategy of growing through word-of-mouth recommendations and reviews, rather than a traditional marketing strategy. They also invest heavily in fashion-driven editorial content on their website. Fans are everything.

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Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

They’re also offered product recommendations for the items they’ve selected and can command their entire shopping experience from the fitting room. The in-store rep doesn’t have to rely on intuition alone to provide relevant recommendations.

What Brands Should Look For In An Agency Partnership

Retail TouchPoints

What are the pros and cons of any recommended platforms? An agency partner with deep experience working with fashion brands might, on the surface, seem like a perfect match.

Deep Dive Into the Retail Personalization Index Top 10: Adidas

Sailthru

Adidas’ beautiful website is both fashionable and functional. There are attribute-based and collaborative filtering product recommendations, perfect for converting new customers. That gives the retailer something to work with, recommending relevant products, content and offers.

How Luxury Brands Are Responding To COVID Tension With Innovation

Retail Touch

While the CARLY segment is extremely focused on companies’ diversity efforts, all demographics are zeroing in on fashion and luxury brands’ response to these issues. Other luxury brands such as YSL have decided to stop participating in seasonal fashion shows.

6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Zaius

Asos: Personalization and recommendations. With this tool, you can upload a photo (screenshot from Instagram, sneaky pic from that fashion magazine you were browsing at the airport, etc.) Urban Outfitters: Contextual recommendations.

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A Guide to the Perfect Browse Abandonment Email + 7 Examples

Omnisend

And since these messages are sent to email subscribers, they can utilize customer data to further personalize the messages, such as with product recommendations or incentives, based on purchase history. Reading Time: 7 minutes.

How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

Revolve is as much a tech company as it is a fashion company. Revolve has been doing this since 2003, when most fashion brands were barely aware of the power of personalization. Revolve takes advantage of a carefully thought-out recommendation strategy.

Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

Product Recommendations. Another helpful use of Lifecycle marketing comes in the form of emailed product recommendations. For instance, if a customer buys a phone, an email recommending accessories or an extended warranty for could be mutually beneficial.

What Sender Reputation Means for Your Email Deliverability

Sailthru

For example, the TechStyle Fashion Group brands — JustFab, ShoeDazzle, Fabletics, FabKids and Savage X Fenty — quiz new shoppers about their sizes, style preferences and even celebrity fashion inspirations. Deliverability is a must for email marketers , but how can you improve yours?

Lightspeed eCom – The Right Fit For Your Online Store

Elsner

Well, after going through the article, you will be more than happy to know that Lightspeed eCom can build you the new-fashioned up-to-the-minute online shop for you in this highly competitive digital space.

What Organizations Need To Know Before Jumping On The AI Bandwagon

Retail TouchPoints

By conducting experiments, reinforcement learning identifies what to do based on the results in a trial-and-error fashion. Do you have data on which business recommendations and decisions can be made using sophisticated analysis and interpretation?

eCommerce Business Ideas: What Products To Sell Online?

eCommerce Training Academy

Sell mens fashion. Sell kids fashion. Here’s a quick list of those ideas: Niche fashion communities build fast and sell well. I recommend you do this as well since it will provide you valuable information on what’s actually working.

A Look at MATCHESFASHION.COM’s Machine Learning Metamorphosis

Sailthru

The luxury fashion retailer also has millions of individual customer profiles, updated constantly based on people’s behavior and buying history. Every day, MATCHESFASHION.COM adds hundreds of items to its website.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Coupons will significantly up conversion rates, as will partnerships with fashion influencers. Biggest incentive to purchase : On-trend fashion. Here’s a pop quiz for you. Is your ideal customer: A.

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Inflow Insights

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization).

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

Save for the odd one-off sale a year, the menswear fashion brand sticks to hooking new customers with their high-quality products. We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Also the fashion industry is seeing nice growth. According to the McKinsey Global Fashion Index , fashion industry sales growth is forecasted to nearly triple between 2016 and 2018 (from 1.5 MOY Fashion. Recommended Next Reads.

Sailthru Wins MarTech Breakthrough Award for Marketing Automation

Sailthru

Sailthru’s Personalization Engine collects user behavior and interest data to recommend the right content or products when they engage with a brand’s website, mobile app and of course, email marketing. Every day, people receive more than 293 billion business and consumer emails.

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Cond? Nast Research Reveals 79% of Purchase Decisions are Made Before Ever Searching

Sailthru

Ads are the number one catalyst for fashion brands and the number two in tech. With all that goodwill from readers, 75% of the survey respondents trust products recommended by Condé Nast’s 21 titles.