Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

Retail Trend: Artificial Intelligence in Fashion

Cegid

In its article “Could Amazon’s Bots Be the Next Hot Fashion Designers?” Amazon Echo Look – Fashion Assistant © Tech Crunch. Robotic Personal Shoppers – © The Fashion Law. Cet article Retail Trend: Artificial Intelligence in Fashion est apparu en premier sur Cegid US.

Top Online Retailers Winning a Competitive Market

Zaius

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

This is partly due to its strategy of growing through word-of-mouth recommendations and reviews, rather than a traditional marketing strategy. They also invest heavily in fashion-driven editorial content on their website. Fans are everything.

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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

They’re also offered product recommendations for the items they’ve selected and can command their entire shopping experience from the fitting room. The in-store rep doesn’t have to rely on intuition alone to provide relevant recommendations.

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

Consumers like to be in charge and are delighted when provided with relevant options and recommendations. McKinsey estimates that the recommendation engine drives 35% of purchase on Amazon. The benefits of a robust recommendation engine on an ecommerce website and app are well-known.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

Save for the odd one-off sale a year, the menswear fashion brand sticks to hooking new customers with their high-quality products. We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Coupons will significantly up conversion rates, as will partnerships with fashion influencers. Biggest incentive to purchase : On-trend fashion. Here’s a pop quiz for you. Is your ideal customer: A.

A Glimpse Of Retail’s Future

Retail TouchPoints

Customers are much more likely to purchase goods recommended by family and friends, and WeChat is instrumental in facilitating the sharing process. By Franklin Chu, Azoya USA For a preview of where retail is headed, retail companies in the U.S.

eCommerce Business Ideas: What Products To Sell Online?

eCommerce Training Academy

Sell mens fashion. Sell kids fashion. Here’s a quick list of those ideas: Niche fashion communities build fast and sell well. I recommend you do this as well since it will provide you valuable information on what’s actually working.

2019 Bigcommerce VS Shopify Comparison – Let’s Break Them Down

Creating a Website Today

Setting up your store takes very little time but Shopify does recommend doing the following steps before announcing your launch. It’s then recommended that they take a look at shipping, tax, content pages, and domain names. Stay focused with minimalistic Music, Fashion, and Vintage.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping.

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Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping.

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping.

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Case Study: Destination XL Leads Retail in Customer-Centric and Digital-First Transformation

Dynamic Action

Learn how DXL was able to grow revenue from product recommendations and email by over 100% in 6 months, and generate 10% more profit from new customers in 12 months.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Also the fashion industry is seeing nice growth. According to the McKinsey Global Fashion Index , fashion industry sales growth is forecasted to nearly triple between 2016 and 2018 (from 1.5 MOY Fashion. Recommended Next Reads.

Alexa: Retail’s Next Friend.Or Foe?

Retail TouchPoints

Echo Look, for example, allows users to take photos and videos of their outfits and get a second opinion from Style Check, which combines machine learning algorithms and advice from real-life fashion experts. By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?”

3 Types of User-Generated Content Brands Should Be Using

Blue Acorn

Thanks mostly to the rise and adoption of social media, it is now the norm to show off your latest fashion finds, gadgets, and the like, and most people are doing this on Instagram or Facebook, both either public settings or to their trusted circles.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. For Fashion & Jewlery, average order value was significantly less at $79.40.

Which Retail Tech Is The Real Deal?

Retail TouchPoints

com have leveraged this technology to share product recommendations, process orders and send shipping information. Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever.

The Psychology Behind Customer Loyalty

Zaius

A private fashion event at the NYC Scotch and Soda flagship? In fact, 84 percent of consumers swear by word-of-mouth recommendations, so your chances of hooking new customers by relying on the influence of current ones are extremely high. .

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

In the example below, they linked to a Q&A post with a fashion blogger to add value to their community while tapping into a wider audience: “I want every woman to know that being fashionable is as much about confidence as it is about style.” “Engagement.”

3 Types of User-Generated Content Brands Should Be Using

Blue Acorn

Thanks mostly to the rise and adoption of social media, it is now the norm to show off your latest fashion finds, gadgets, and the like, and most people are doing this on Instagram or Facebook, both either public settings or to their trusted circles.

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. If you’re working in an industry like fashion or design, you’ll need to schedule extra time to taking quality product pictures—especially if your website involves models.

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Top 10 Sessions at eTail West 2018

Zaius

Here are the sessions we recommend for anyone in ecommerce today. Morgan Hermand-Waiche, Founder and CEO of ecommerce lingerie startup Adore Me, explains how a company that was started by people with no knowledge of fashion has become one of the fastest growing companies in the US using an innovative data-driven approach. If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs.

Can Macy’s Afford To Drop The Ivanka Trump Brand?

Retail TouchPoints

Klaudia Tirico, Features Editor: The fact that Macy’s isn’t doing so well is not groundbreaking news, so I would recommend the company tread lightly when considering removing Ivanka Trump’s label from its racks, given that sales are up on that end.

Three Ways to Get More from Your Q4

UpSellIt

You’ll be able to directly send them updates and product recommendations that can quickly turn into conversions, especially if they’re still shopping for gifts. Q4 can seem like a magical time for online retailers, and for good reason.

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How to Get E-Commerce Customers Coming Back After Their First Purchase

Kissmetrics

Despite some heralding the “death of email” over more modern platforms like texting and social media, good, old-fashioned email remains one of the best ways to seal the deal, engage customers and encourage repeat purchases. New Product Recommendations Based on Past Purchases.

The Top 25 Ecommerce Podcasts of 2018

Zaius

Where to start: Remembering Kate Spade — A look back on how the popular designer and trailblazer found her feet in the fashion industry. We’ve already recommended the official Shopify podcast, but if you’re using Shopify in any capacity, it’s worth downloading the unofficial version as well.

EKM Tutorial for Beginners: Step-by-Step Guide to Building the Ultimate Store

Ecommerce Platforms

So, for example, if you wanted to start a clothing and fashion store, click on that particular category. I would recommend previewing some of these themes to see which of them meet your brand expectations and have the elements that will allow you to market your store properly.