Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

What Artificial Intelligence Means to TechStyle Fashion Group and BloomNation

Sailthru

In Los Angeles, we were recently joined by Eric Pescatore, Director of Strategy & Analytics at TechStyle Fashion Group, and Eric Wu, Head of Product & Growth at BloomNation. Pescatore, an avid tester who tested 30,000 in ads alone last year, notes that fashion is the opposite. The ecommerce giant took its own learnings around pricing and recommendations, and provide the machine model to other retailers. How will artificial intelligence impact your marketing?

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express

Sailthru

A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

Retail Trend: Artificial Intelligence in Fashion

Cegid

In its article “Could Amazon’s Bots Be the Next Hot Fashion Designers?” Amazon Echo Look – Fashion Assistant © Tech Crunch. Robotic Personal Shoppers – © The Fashion Law. Cet article Retail Trend: Artificial Intelligence in Fashion est apparu en premier sur Cegid US.

What Brands Should Look For In An Agency Partnership

Retail TouchPoints

What are the pros and cons of any recommended platforms? An agency partner with deep experience working with fashion brands might, on the surface, seem like a perfect match.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Biggest incentive to purchase : On-trend fashion.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations. We’d recommend focusing more on net new purchases driven by traffic from an influencer.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

This is partly due to its strategy of growing through word-of-mouth recommendations and reviews, rather than a traditional marketing strategy. They also invest heavily in fashion-driven editorial content on their website. Fans are everything.

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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

They’re also offered product recommendations for the items they’ve selected and can command their entire shopping experience from the fitting room. The in-store rep doesn’t have to rely on intuition alone to provide relevant recommendations.

Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

Product Recommendations. Another helpful use of Lifecycle marketing comes in the form of emailed product recommendations. For instance, if a customer buys a phone, an email recommending accessories or an extended warranty for could be mutually beneficial.

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

Consumers like to be in charge and are delighted when provided with relevant options and recommendations. McKinsey estimates that the recommendation engine drives 35% of purchase on Amazon. The benefits of a robust recommendation engine on an ecommerce website and app are well-known.

7 E-Commerce Niches Growing In 2019

Frooition

Fashion Rental. The fashion industry has a disastrous impact on the environment. Consider this in the context of increasing environmental concern from customers, coupled with increasing demand for fast fashion. Fashion rental is the perfect solution.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

Save for the odd one-off sale a year, the menswear fashion brand sticks to hooking new customers with their high-quality products. We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

For example, here is the ideal customer profile for an imaginary women’s ecommerce fashion brand: The Trend-Conscious Buyer: Our ideal customer is in her mid-20s and is always looking to buy trendy clothes, but at a reasonable cost. Coupons will significantly up conversion rates, as will partnerships with fashion influencers. Biggest incentive to purchase : On-trend fashion. Here’s a pop quiz for you. Is your ideal customer: A.

A Glimpse Of Retail’s Future

Retail TouchPoints

Customers are much more likely to purchase goods recommended by family and friends, and WeChat is instrumental in facilitating the sharing process. By Franklin Chu, Azoya USA For a preview of where retail is headed, retail companies in the U.S.

eCommerce Business Ideas: What Products To Sell Online?

eCommerce Training Academy

Sell mens fashion. Sell kids fashion. Here’s a quick list of those ideas: Niche fashion communities build fast and sell well. I recommend you do this as well since it will provide you valuable information on what’s actually working.

Beauty Shoppers Spend 80% of Their Time in This Crucial Phase of the Buying Process

Blue Acorn

Fashion? Your first guess might be fashion or technology. Fashion consumers need to determine if something is the right fit and size, technology consumers dive deep into the quality of products and how the features align with their needs.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

Also the fashion industry is seeing nice growth. According to the McKinsey Global Fashion Index , fashion industry sales growth is forecasted to nearly triple between 2016 and 2018 (from 1.5 MOY Fashion. Recommended Next Reads.

Case Study: Destination XL Leads Retail in Customer-Centric and Digital-First Transformation

Dynamic Action

Learn how DXL was able to grow revenue from product recommendations and email by over 100% in 6 months, and generate 10% more profit from new customers in 12 months.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping.

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Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping.

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Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping.

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An Exhaustive Spocket Review for 2019: Everything You Need to Know About Dropshipping from the US & EU

Ecommerce Platforms

Fashion and Clothing. We thoroughly recommend using this resource so you can make the most of this app from the get-go. Top Tip: We highly recommend spending a little time re-writing the product description (see more info here ) as this significantly improves your SEO efforts.

3 Types of User-Generated Content Brands Should Be Using

Blue Acorn

Thanks mostly to the rise and adoption of social media, it is now the norm to show off your latest fashion finds, gadgets, and the like, and most people are doing this on Instagram or Facebook, both either public settings or to their trusted circles.

Alexa: Retail’s Next Friend.Or Foe?

Retail TouchPoints

Echo Look, for example, allows users to take photos and videos of their outfits and get a second opinion from Style Check, which combines machine learning algorithms and advice from real-life fashion experts. By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?”

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. For Fashion & Jewlery, average order value was significantly less at $79.40.

How to Use Visual Search to Drive eCommerce Growth

SellBrite

If you take the benefits of visual search that attract people to sites like Pinterest—for example, shareable visual content and personalized recommendations —and apply them to ecommerce, you can attract more shoppers to your online store despite all of the distractions around them.

Which Retail Tech Is The Real Deal?

Retail TouchPoints

com have leveraged this technology to share product recommendations, process orders and send shipping information. Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever.

The Best Ecommerce Brands on Instagram

Ecommerce Platforms

Plus, word-of-mouth is far more effective due to the fact that people trust their peers to recommend brands and products far more than their TV set. These people often create their own following through their own fashion niche. Best Ecommerce Brands in Instagram – An Introduction.

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. If you’re working in an industry like fashion or design, you’ll need to schedule extra time to taking quality product pictures—especially if your website involves models.

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EKM Tutorial for Beginners: Step-by-Step Guide to Building the Ultimate Store

Ecommerce Platforms

So, for example, if you wanted to start a clothing and fashion store, click on that particular category. I would recommend previewing some of these themes to see which of them meet your brand expectations and have the elements that will allow you to market your store properly.