SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer


We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

5 Ways Social Media Improves Ecommerce Loyalty Programs


What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.

The Definitive Guide To Leveraging Social Media for Online Sales


71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Social media has become a major influence in creating trends.

Tune In To The Top Ten Marketing Podcasts of 2019


Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].

Low Budget Videos, High-Quality Marketing


Ecommerce Best Practices Online Shopping Trends content & commerce customer engagement customer experience ecommerce marketing technology online fashion merchandising personalization Social media Trends user experienceYes, we know the struggle is real.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?


It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

Move Beyond Email Marketing in Ecommerce


Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. Get creative on social. As well as using paid social media ads as a way of retargeting customers, it’s also important to use this channel organically to build up a loyal base of engaged followers.

Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Smile For The Camera: Use Selfies To Boost Customer Engagement

Retail TouchPoints

Despite the low-tech vibe of the story, Amélie’s producers are using the most up-to-date technology, including user-generated social media, to create a sense of engagement with the theater audience. Amélie’s use of social media provides another lesson for retailers: use it organically.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


5X — Instagram growth rate compared to overall social network usage in the U.S. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned


Let’s dive into my search traffic: As you can see, I rank for terms like SEO, digital marketing, social media marketing, etc. Engage with your audience – YouTube is a social website. If you are looking to make money from YouTube in this fashion, I wouldn’t count on it.

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales


Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. With growth like that, it’s a no-brainer for marketers to implement Instagram into their social strategies. Social Media

Digital Branding Trends For 2019


In addition, visitors also look at customer feedback and the frequency with which you engage with your customers on social media. With social feeds being so noisy, it takes a lot more than a product image and a few emojis to make your offer stand out.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

How to Position Your Lifestyle and eCommerce Fashion Brand


A brand is built by the accumulation of experiences, interactions and social behavior between a product, service, and company. Positioning is the fundamental concept in all branding, marketing, and social media touchpoints.

Retail Trend: Artificial Intelligence in Fashion


In its article “Could Amazon’s Bots Be the Next Hot Fashion Designers?” offered up this hypothetical example: “Picture this: Bots scanning social media come across scores of consumers posting images of wooden shoes, which are available readily in Europe but not abundant in the U.S.

Facebook Ads: 4 Strategies You Can’t Ignore!

ROI Revolution

These ads show up directly in a user’s news feed and generate more clicks at a lower cost per click than any other social media ad unit ROI has tested. Facebook has a veritable monopoly on the social media scene.

Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About

Demac Media

It might seem old fashioned and out of date but you have to think about what is easiest for you and your client. The post Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About appeared first on Demac Media. There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business.

4 ways to create influencer marketing that really works


You can’t boost sales and engagement without putting a good amount of energy into creating social media marketing strategies. Similarly, fashion giant H&M collaborated with prominent celebrity influencers to produce four video ads which revealed their latest holiday outfits.

What It Takes to Create and Measure an Effective Influencer Program


Done right, social media influencers can help you build consumer trust in your brand. Increase social media followers and engagement. An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram.

WEBINAR: The Rise of the B2C Marketer


Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. The role of B2C marketers is shifting rapidly.

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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

It should include content topics, social media updates you’ll post and days for publishing content. For instance, HootSuite helps you manage all social media posts before time based on peak engagement hours. Newsjack social trends.

Engage Buyers Between Purchases with an Ecommerce Content Strategy


When they buy something from you, encourage them to follow you on social media or sign up to your email newsletter. Fashion marketplace Wildthing will certainly grab your attention with the riot of color and content on its Instagram feed.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


Here is that mission: THE PROBLEM: One-in-six people on the planet work in the global fashion industry; a majority are women earning less than $3 per day. The fashion industry is the world’s second-largest polluter, just behind the oil industry. Engage with the locals on social.

Can Influencers Wield Too Much Power?

Retail TouchPoints

team discusses whether it is possible for social influencers to wield too much influence, and suggests how brands and retailers should protect themselves if the influencer “goes rogue” or does something that might embarrass or diminish them.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

What Makes The Beauty Industry So Successful? One Word: Inclusivity

Retail TouchPoints

The beauty influencer community and content on social media are some of the best I’ve ever seen. Fashion people, take notes! By Klaudia Tirico, Features Editor With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


Marketing, social media reviews, customer lifetime loyalty –– all of those are easier when your product speaks for itself. Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase


They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. They also invest heavily in fashion-driven editorial content on their website. Fans are everything.

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Why Global Retailers Are Leaving Tmall And What This Means For Your Business

Retail TouchPoints

Setting up an official China e-Commerce web site and a store on WeChat, China’s most influential social media platform, can differentiate you from competitor retailers selling the same brands, and enable you to build up your own loyal customer base.

How User-Generated Content Can Boost Your Ecommerce Brand


Take the fashion industry. The year after launching the UGC campaign — which generated a ton of media attention — the brand’s sales grew 20% , proving that connecting with younger consumers on values is seriously good for business.