SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer


We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

The Definitive Guide To Leveraging Social Media for Online Sales


71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

5 Ways Social Media Improves Ecommerce Loyalty Programs


What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.

Tune In To The Top Ten Marketing Podcasts of 2019


Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Social media has become a major influence in creating trends.

Low Budget Videos, High-Quality Marketing


Ecommerce Best Practices Online Shopping Trends content & commerce customer engagement customer experience ecommerce marketing technology online fashion merchandising personalization Social media Trends user experienceYes, we know the struggle is real.

Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?


It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Smile For The Camera: Use Selfies To Boost Customer Engagement

Retail TouchPoints

Despite the low-tech vibe of the story, Amélie’s producers are using the most up-to-date technology, including user-generated social media, to create a sense of engagement with the theater audience. Amélie’s use of social media provides another lesson for retailers: use it organically.

Move Beyond Email Marketing in Ecommerce


Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. Get creative on social. As well as using paid social media ads as a way of retargeting customers, it’s also important to use this channel organically to build up a loyal base of engaged followers.

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


5X — Instagram growth rate compared to overall social network usage in the U.S. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned


Let’s dive into my search traffic: As you can see, I rank for terms like SEO, digital marketing, social media marketing, etc. Engage with your audience – YouTube is a social website. If you are looking to make money from YouTube in this fashion, I wouldn’t count on it.

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales


Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. With growth like that, it’s a no-brainer for marketers to implement Instagram into their social strategies. Social Media

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

The 3 Things You Need to Know About Gen Z


Gen Z has been getting a lot of attention in the media for the last couple of years. From your fashion trends to store experiences, it all has to move at that same speed. They are Social. As a selling channel, social media still has a lot of room for growth.

Digital Branding Trends For 2019


In addition, visitors also look at customer feedback and the frequency with which you engage with your customers on social media. With social feeds being so noisy, it takes a lot more than a product image and a few emojis to make your offer stand out.

How to Position Your Lifestyle and eCommerce Fashion Brand


A brand is built by the accumulation of experiences, interactions and social behavior between a product, service, and company. Positioning is the fundamental concept in all branding, marketing, and social media touchpoints.

How to Create an Influencer Marketing Campaign in Magento

Onilab User Guides

Social proof is real. This social proof is stronger and tends to generate more traffic and sales. Influencer websites and social media channels offer great sources for high quality backlinks. A typical social media influencer is a Thought Leader.

Retail Trend: Artificial Intelligence in Fashion


In its article “Could Amazon’s Bots Be the Next Hot Fashion Designers?” offered up this hypothetical example: “Picture this: Bots scanning social media come across scores of consumers posting images of wooden shoes, which are available readily in Europe but not abundant in the U.S.

Facebook Ads: 4 Strategies You Can’t Ignore!

ROI Revolution

These ads show up directly in a user’s news feed and generate more clicks at a lower cost per click than any other social media ad unit ROI has tested. Facebook has a veritable monopoly on the social media scene.

Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About

Demac Media

It might seem old fashioned and out of date but you have to think about what is easiest for you and your client. The post Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About appeared first on Demac Media. There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business.

What It Takes to Create and Measure an Effective Influencer Program


Done right, social media influencers can help you build consumer trust in your brand. Increase social media followers and engagement. An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram.

4 ways to create influencer marketing that really works


You can’t boost sales and engagement without putting a good amount of energy into creating social media marketing strategies. Similarly, fashion giant H&M collaborated with prominent celebrity influencers to produce four video ads which revealed their latest holiday outfits.

WEBINAR: The Rise of the B2C Marketer


Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. The role of B2C marketers is shifting rapidly.

B2C 195

Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

It should include content topics, social media updates you’ll post and days for publishing content. For instance, HootSuite helps you manage all social media posts before time based on peak engagement hours. Newsjack social trends.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


Here is that mission: THE PROBLEM: One-in-six people on the planet work in the global fashion industry; a majority are women earning less than $3 per day. The fashion industry is the world’s second-largest polluter, just behind the oil industry. Engage with the locals on social.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

Can Influencers Wield Too Much Power?

Retail TouchPoints

team discusses whether it is possible for social influencers to wield too much influence, and suggests how brands and retailers should protect themselves if the influencer “goes rogue” or does something that might embarrass or diminish them.

What Makes The Beauty Industry So Successful? One Word: Inclusivity

Retail TouchPoints

The beauty influencer community and content on social media are some of the best I’ve ever seen. Fashion people, take notes! By Klaudia Tirico, Features Editor With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive.

What Are Micro-Influencers and How Are They Changing Ecommerce?


They’re perceived as closer to their audience and their niche, whether it is food, lifestyle, fashion, or beyond. If you’re an ecommerce brand trying to raise awareness on social media, you’ll definitely benefit from a micro-influencer collaboration.

Why Product Packaging Design is Important to Ecommerce Success


ModCloth , an ecommerce retailer specializing in vintage clothing for women, sells fashions that are unique and range in size from 00-28. The design of the box is simple, but each box includes phrases like “Fashion As Unique As You.”.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


Marketing, social media reviews, customer lifetime loyalty –– all of those are easier when your product speaks for itself. Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity.

How to Decide Which Online Sales Channel to Sell Your Products On


Here are a few examples of how to use this list to compare some of the most popular online sales channels: Amazon, eBay, Shopify, WooCommerce, and social media. To get your products noticed, you need advertising, a strong content marketing strategy, and a good social media presence.

Will Department Stores Be History By 2030?

Retail TouchPoints

Their functions as places of inspiration — where anyone and everyone could learn about the latest offerings of a vibrant consumer culture — have been largely supplanted by social media.

6 Mobile Ecommerce Trends to Drive Sales


Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. With this extremely welcome social development comes a new level of scrutiny on brands.