SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

Tune In To The Top Ten Marketing Podcasts of 2019

Zmags

Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Low Budget Videos, High-Quality Marketing

Zmags

Ecommerce Best Practices Online Shopping Trends content & commerce customer engagement customer experience ecommerce marketing technology online fashion merchandising personalization Social media Trends user experienceYes, we know the struggle is real.

Fashion & Apparel Ecommerce Site Design

BigCommerce

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

Move Beyond Email Marketing in Ecommerce

Zaius

Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. Get creative on social. As well as using paid social media ads as a way of retargeting customers, it’s also important to use this channel organically to build up a loyal base of engaged followers.

Leveling up by industry: A look at Fashion & Apparel

Klaviyo

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Smile For The Camera: Use Selfies To Boost Customer Engagement

Retail TouchPoints

Despite the low-tech vibe of the story, Amélie’s producers are using the most up-to-date technology, including user-generated social media, to create a sense of engagement with the theater audience. Amélie’s use of social media provides another lesson for retailers: use it organically.

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Kissmetrics

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. With growth like that, it’s a no-brainer for marketers to implement Instagram into their social strategies. Social Media

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

5X — Instagram growth rate compared to overall social network usage in the U.S. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Kissmetrics

Let’s dive into my search traffic: As you can see, I rank for terms like SEO, digital marketing, social media marketing, etc. Engage with your audience – YouTube is a social website. If you are looking to make money from YouTube in this fashion, I wouldn’t count on it.

Digital Branding Trends For 2019

Frooition

In addition, visitors also look at customer feedback and the frequency with which you engage with your customers on social media. With social feeds being so noisy, it takes a lot more than a product image and a few emojis to make your offer stand out.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

How to Position Your Lifestyle and eCommerce Fashion Brand

Lemonstand

A brand is built by the accumulation of experiences, interactions and social behavior between a product, service, and company. Positioning is the fundamental concept in all branding, marketing, and social media touchpoints.

Retail Trend: Artificial Intelligence in Fashion

Cegid

In its article “Could Amazon’s Bots Be the Next Hot Fashion Designers?” PYMNTS.com offered up this hypothetical example: “Picture this: Bots scanning social media come across scores of consumers posting images of wooden shoes, which are available readily in Europe but not abundant in the U.S.

Facebook Ads: 4 Strategies You Can’t Ignore!

ROI Revolution

These ads show up directly in a user’s news feed and generate more clicks at a lower cost per click than any other social media ad unit ROI has tested. Facebook has a veritable monopoly on the social media scene.

Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About

Demac Media

It might seem old fashioned and out of date but you have to think about what is easiest for you and your client. The post Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About appeared first on Demac Media. There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business.

WEBINAR: The Rise of the B2C Marketer

Zaius

Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. The role of B2C marketers is shifting rapidly.

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Can Influencers Wield Too Much Power?

Retail TouchPoints

team discusses whether it is possible for social influencers to wield too much influence, and suggests how brands and retailers should protect themselves if the influencer “goes rogue” or does something that might embarrass or diminish them.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Here is that mission: THE PROBLEM: One-in-six people on the planet work in the global fashion industry; a majority are women earning less than $3 per day. The fashion industry is the world’s second-largest polluter, just behind the oil industry. Engage with the locals on social.

What Makes The Beauty Industry So Successful? One Word: Inclusivity

Retail TouchPoints

The beauty influencer community and content on social media are some of the best I’ve ever seen. Fashion people, take notes! By Klaudia Tirico, Features Editor With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. They also invest heavily in fashion-driven editorial content on their website. Fans are everything.

B2C 267

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Marketing, social media reviews, customer lifetime loyalty –– all of those are easier when your product speaks for itself. Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity.

Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

It should include content topics, social media updates you’ll post and days for publishing content. For instance, HootSuite helps you manage all social media posts before time based on peak engagement hours. Newsjack social trends.

How User-Generated Content Can Boost Your Ecommerce Brand

Zaius

Take the fashion industry. The year after launching the UGC campaign — which generated a ton of media attention — the brand’s sales grew 20% , proving that connecting with younger consumers on values is seriously good for business.

A Glimpse Of Retail’s Future

Retail TouchPoints

Pervasive social media platform WeChat has attracted an astounding 1 billion daily active users. That’s because it integrates product search, influencers, social commerce and mobile pay, plus WeChat is growing its e-Commerce ambitions with the booming Mini Program.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

Here’s the best part: your brand already has access to loads of data — from your own back-end systems and e-Commerce platforms to social media and point-of-sale systems. By Susan Wall, Oracle + Bronto Consumers today want it all when they shop.

The Ultimate Shopify Lite vs Snipcart Comparison

Ecommerce Platforms

Instead, Snipcart and Shopify Lite integrate with an already established website or even a social media page in the case of Shopify Lite. It spares you from a mess of features and integrates with either an existing website or social media platform. Social Media Selling.

How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. Let's not forget- you'll want to know the best tools and techniques to build online fashion boutiques from scratch.

These 13 Brands Own Their Cool Factor — Here’s What eCommerce Companies Can Learn From Them

Scalefast

Neil Weilheimer , executive editor at Penske Media, highlights some great examples of Toms communicating its distinctiveness, including the 2007 “One Day Without Shoes” campaign, the “Thrift Shop” music video and its first TV commercial, “For One, Another,” in 2015. billion social impressions.

Snapchat for Ecommerce: Is It Right for You?

ecomdash

True to its ghost mascot, Snapchat is the most elusive of the social media outlets. For two years and counting, Snapchat has been the leading social media outlet for US teens, the only demographic Facebook failed to win in 2018.

H&M Hoodie Debacle Made Worse By Brand’s Slow Response

Retail TouchPoints

This thing was getting destroyed — rightfully so — on social media by other customers and followers of H&M as soon as it happened.