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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie.

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3 Ways Fashion Brands can be More Sustainable Today

Retail TouchPoints

The fashion industry has been questioned a lot about its environmental impact. As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. A few ways fashion brands can be more sustainable now include: 1.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 290
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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

“The powerful combination of Simon’s leadership in physical retail, Authentic’s brand development expertise and Shein’s on-demand model will help us drive scalable growth and together make fashion more accessible to all.” has accused China of committing genocide and using forced labor in its repression of Muslim Uyghurs.

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How the Fashion Industry Can Pave the Way for a Sustainable Future

Retail TouchPoints

For decades, there have been continued debates surrounding sustainability and the fashion industry’s position in implementing and maintaining a sustainable value chain, where renewable resources from the environment can be continually used and human rights are protected. An Eco-Conscious Journey. Shifting Attitudes Across the Industry.

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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Strong Q2 Masks Impending Slowdown.

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Modern Luxury Media Merges Content and Commerce with New Fashion Rental Service

Retail TouchPoints

“The launch of ModLux.Rent aligns with our growth strategy as it positions us to capitalize on the rise of content-to-commerce platforms,” said Michael Dickey, CEO of Modern Luxury Media in a statement. Fashion subscription service Stitch Fix is also continuing to experience declines in its business.

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