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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 264
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Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

Retail TouchPoints

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. By tagging @shein_ca on Instagram with #SheinIntoSpring and #SheinCanada, fans can enter to win a $100 Shein gift card.

Fashion 264
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Fashion & travel sectors boost online sales as lockdown end is planned

Retail Technology Review

The latest online retail data from Salesfire has shown the travel and fashion sectors capitalised on sales in February following the announcement of a roadmap out of lockdown.

Travel 79
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Monsoon Unveils New Travel Boutique at London’s Waterloo Station

365 Retail

Fashion retailer Monsoon is excited to announce the opening of its new travel boutique concept at London’s Waterloo Station today. Paul Thomas, Retail Director for the Monsoon and Accessorize brands, expresses enthusiasm about the opportunity to introduce this new travel concept.

Travel 71
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50 Tests You Should Know for Website Optimization

AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’

Retail TouchPoints

This behavior, combined with growing interest in travel and going out, is creating new opportunities despite the economic uncertainty affecting the industry. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner.

Travel 264
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Tractor Supply Appeals to Women with New Martha Stewart Collab

Retail TouchPoints

Over the decades, DIY maven Martha Stewart has traveled pretty far afield with her collaborations, working everyone from Snoop Dogg to Skechers , but her latest partnership with Tractor Supply is bringing Stewart back to her roots (literally) with a new line of branded gardening apparel.

Supplies 265