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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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COVID-19 Stokes The Chatbot Hype In Financial Services

Forrester eCommerce

COVID-19 and the associated containment measures are accelerating digital transformation and automation in financial services.

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Forrester’s 2021 Financial Services Architecture Survey Needs Your Input

Forrester eCommerce

Banks and other financial services firms always ask: “What are the others doing?” Source: Financial Services Firms Have Solid […].

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The New Major Cloud Adopters: Financial Services

Forrester eCommerce

Financial services (FS) firms are no strangers to innovation. With high regulatory pressure, FS firms innovate within boundaries, create digital services protected behind corporate firewalls, abide by tenancy isolation rules, and ensure […] Still, this process is not unfettered.

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Introducing The Financial Services CRM Landscape, Q2 2023

Forrester eCommerce

At Forrester, we see financial services firms […] Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech.

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5G In Financial Services

Forrester eCommerce

5G will become a general-purpose technology for financial services firms.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. The only problem is, for many retailers, the idea of becoming involved in the financial transaction part of the journey is a leap too far. John Rutledge is CEO of HolyWally.