Ribena unveils new carbonated range

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Ribena is entering the flavoured carbonates category with the launch of new Ribena Sparkling.

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The carbonated range will be available this month in two flavours across three formats. Ribena Sparkling Blackcurrant comes in 500ml, 2L and 6x330ml multipack cans, while Ribena Sparkling Raspberry is available in 500ml and 2L formats.

Charlotte Flook, head of brand at Suntory Beverage & Food GB&I, said: “Ribena is the perfect brand to add excitement to carbonated soft drinks. The Ribena Sparkling range will deliver the unique taste and quality of Ribena, with the uplifting and refreshing taste of a carbonated soft drink in flavours which are incremental to the category.”

The launch of Ribena Sparkling will be supported by an extensive shopper activation, out-of-home and digital and social media campaign. The Ribena brand is also offering retailers an exclusive reward which can be claimed through the Shopt app. Retailers can take advantage of this one-time offer from 29 September until 27 October.

Price-marked packs are available on both the 500ml and 2L formats. The 500ml PET bottles are priced in line with existing Ribena SKUs, at £1.09 or 2-for-£2, while the 2L bottles will be price-marked at £1.79.