Nescafé supports convenience sector with coffee-to-go website

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Nescafé has launched a free online coffee-to-go hub to “help coffee-to-go customers and convenience stores grow their hot drinks trade and maximise their sales from coffee”.

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The website – coffeetogo.co.uk – is live now and features the latest coffee market research, advice, and “tips for success”, as well as access to a “click and deliver” online ordering service and information about the brand’s entire coffee-to-go range.

Retailers also have access to tailored category management plans, exclusive offers, and coffee bundle deals, and will also receive reminders to repeat stock orders.

They will also order free branded POS tools for the Nescafe &Go and Nescafe Mini Bean to Cup coffee machines.

Retailers who sign up now will receive a 2×600 cup bundle worth £2,400 when purchasing a qualifying Nescafé Mini Bean to Cup Machine via the website.

Charlotte Smith, category manager for coffee-to-go at brand owner Nestlé Professional UK & Ireland, said: “Three in four Brits now drink at least one cup of coffee out-of-home a week, meaning coffee and convenience have never been more important.

“Our on-the-go hub has been designed to help convenience stores maximise the profit potential from coffee and to welcome customers in store with the rich aroma of freshly ground coffee beans.

“The hub will help time conscious operators with a one stop shop to stock up. We’ve got all the essential coffee products in one place and available for free ‘click n deliver.

“Our aim is to help the convenience retailer by giving them all the tools they need at their fingertips so they can focus on driving sales and engaging with their local community.”