Multichannel Commerce Series: Connect to the Right Channels
ChannelAdvisor
MARCH 10, 2022
While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. First, ensure your website syncs with your overall structure in terms of product data, fulfillment and inventory.
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