McVitie’s sponsors new ITV game show

By Éilis Cronin in Biscuits & Cakes 8th April 2021

McVitie’s is set to be the headline sponsor of a new ITV talent show.

The “Game of Talents” programme is debuting this month, hosted by Vernon Kay, and the brand will feature across the TV show, ITV Hub and online, as well as across bespoke digital content.

“Game of Talents” will see contestants team up with celebrities to try and uncover hidden talents of eight mystery performers, for their chance to win a cash prize.

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