From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Retail TouchPoints
APRIL 9, 2024
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).
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