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From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Retail TouchPoints

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Games 248
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Lego Debuts Fortnite Survival Crafting Game

Retail TouchPoints

The Lego Group and Epic Games will introduce Lego Fortnite , a new survival crafting game, on Dec. Designed for people of all ages, the game is designed to encourage creativity, experimentation and collaboration through play.

Games 241
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 185
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Virsona Teases Experiential Gaming Concept with NYC Pop-up

Retail TouchPoints

Virsona, a social video gaming and entertainment concept, has opened an experiential, semi-permanent pop-up “speakeasy” inside 787 Coffee on West 30 th Street in New York City. This is an entirely new category in the world of experiential entertainment that connects people through the largest form of entertainment, gaming.

Games 201
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Gilt Groupe, Stitch Fix, Casper Team Up to ‘Fill the Off-Price Void’ with new AI-Powered Shopping App

Retail TouchPoints

DTC brands Gilt Groupe , Stitch Fix and Casper have teamed up to create a new feed-based, discovery-driven shopping app called Yaysay that is designed to elevate and gamify off-price shopping online. But there’s no time to deliberate — shoppers who don’t snag products when they first see them will never find them again.

Fashion 229
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Charlotte Tilbury Steps Further into the Metaverse with Virtual Group Shopping

Retail TouchPoints

Beauty brand Charlotte Tilbury has become the first retailer to debut the new Shop with Friends ecommerce functionality from Obsess , which allows groups of consumers to visit Charlotte Tilbury’s virtual Beauty Gifting Wonderland shop together in real time. “My

eCommerce 226
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Authentic Brands Group Acquires Reebok for $2.5 Billion, Adding Athletic Gear to its Portfolio

Retail TouchPoints

Adidas will sell Reebok to Authentic Brands Group (ABG) for up to €2.1 As for adidas, we will continue to focus our efforts on executing our ‘Own the Game’ strategy that will enable us to grow in an attractive industry, gain market share, and create sustainable value for all of our stakeholders.”. billion ( $2.5