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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Step Up Your Governance Game With Our Information Security Steering Committee Charter Template

Forrester eCommerce

We’ve said it many times: security matters, and security leaders have more influence and access to boards and senior executives than ever. Thanks to external forces like ransomware attacks, evolving security and privacy legislation, and existential loss of cyber insurance dread, they get it at the top.

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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game. An NFL game on Black Friday would have once been considered anathema (and a recipe for historically low viewership). A Columbia shoppable ad during the game.

Games 289
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Why Gaming Retailers Should Promote Cybersecurity 

365 Retail

Gaming is a great way to unwind and relax, but cybersecurity threats can dampen the fun. The risks of gaming not only harm consumers but also reduce people’s trust. This means they can threaten the bottom line of gaming retailers. In this guide, we’ll explore why gaming retailers should promote cybersecurity.

Games 58
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Is What Epic Wants for App Stores What Other Game Developers Actually Want?

FastSpring

As mobile game and app developers gasp for air under a player-gouging 30% duopoly-tax on nearly all mobile game revenue worldwide, Epic Games has emerged as the de facto leader of the gaming community in the fight for open computing on mobile. There were no gatekeepers — just a computer, a player, and a game.

Games 144
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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. All of this enables a more informed pricing strategy overall. Some retailers may consider experimenting,” Berliner added.

Games 217
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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. They’re in the revenue game now. They’re in the sales game now. Of course, the need to cater to hyper-informed, search-savvy shoppers also has made marketers’ roles more challenging.

Games 255