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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

A whopping 84% of home fitness equipment shoppers said they consulted online retail sources on the purchase journey, with 57% saying that the information they found was influential. The bottom line is that these changes in behavior are changing the game for marketers and market researchers.

Marketing 275
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The future of retail continues with Nike

GetElastic

Although Nike initially launched their app over two years ago, it wasn’t until recently that they really stepped up their game. Internet Retailer reported that Nike’s app accounted for almost 40% of online revenue in the company’s fourth quarter for their fiscal year ending on May 31, 2018.

Retail 147
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Holiday Online Sales May Outpace Predictions; Mobile Apps and Mobile Web Are Neck-And-Neck In Sales

Sailthru

Interestingly, the success of both in-store and online sales this close to Christmas Day negated predictions from firms such as Slice Intelligence that online sales would decrease late in the season in favor of in-store shopping, as reported in Internet Retailer. million , their increased use is not surprising.

Mobile 84
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7 Go-To Halloween Products To Sell Online

ecomdash

Just take a look at some of the statistics from Halloween 2017: Retail spending for Halloween 2017 reached $9.1 According to Internet Retailer, 1% of people who celebrate Halloween , will shop for some of their Halloween-related items online. Halloween-themed DVDs, Games, or Toys. billion , setting a new record.

Jewelry 96
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Company News: Calendars.com Chooses Kibo, and Certona is #1 again

Kibo

Calendars.com, a destination for lovers of cat calendars, puzzles, games, apparel, and more, will soon launch a new online store using Kibo eCommerce. “We Certona ranked #1 personalization provider by Internet Retailer. We look forward to launching a fantastic online store with Calendars in early 2020.

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Signifyd launches its Return Abuse Prevention solution, empowering retailers to provide fast and easy returns without the fear of abuse

Retail Technology Review

Signifyd, the commerce protection solutions provider, has launched its AI-powered Return Abuse Prevention solution, a customisable system that attacks a $43 billion problem by detecting return abuse and empowering merchants to provide friction-free refunds for valued customers while thwarting those seeking to game the system.

Games 70
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SEGRO supports growth of online retailer Magic Madhouse at Great Cambridge Industrial Estate

Retail Technology Review

Magic Madhouse, a specialist online retailer of trading cards and board games, has signed to occupy a 16,308 sq ft industrial unit at SEGRO’s Great Cambridge Industrial Estate, Enfield.