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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

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The 10 Best Adwords Companies of 2020

Kissmetrics

If you’re in this position, it’s probably best to outsource your AdWords management. It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group – Best for Enterprise AdWords Management. They’re a three-time Inc.

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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

Curiously enough, adopting the same methodical mindset of a financial currency trader can help you better manage results. You really don’t know which playbook, game plan, or actionable tip is going to work until you experiment. PPC might be amazing for your friend’s business. Here’s how. Start With a Currency Arbitrage Mindset.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

Amazon Sponsored Products is a pay-per-click (PPC) program that can be used to promote individual listings. Your Initial Game Plan. Your Star Players. Amazon Sponsored Products. Lately, it can seem like the entire search results page consists of Sponsored Products. . Start small and build from there.

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