Forrester eCommerce

FEBRUARY 27, 2024

This has enabled fintech firms to deepen their market penetration. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition. Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices.

B2B 387

B2B Marketing Banking Games 387

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game.

Games 289

Games Small Business Retail eCommerce Other 289

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

FEBRUARY 24, 2023

Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As

Games 289

Games Toys Customer Experience Technology 289

Forrester eCommerce

DECEMBER 9, 2023

Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. On Saturday, December 9th, it all comes to […]

Games 242

Games Customer Experience Consumer B2C 242

Kissmetrics

JANUARY 1, 2021

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

Games 264

Games Payment Services Payments Marketing 264

Optimizely

DECEMBER 11, 2018

What’s the name of the game? For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? Cart Abandonment.

Games 220

Games Marketing Social Media Customer 220

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

Merchant Services 126

Merchant Services Games Payments Payment Services 126

FastSpring

DECEMBER 20, 2023

As mobile game and app developers gasp for air under a player-gouging 30% duopoly-tax on nearly all mobile game revenue worldwide, Epic Games has emerged as the de facto leader of the gaming community in the fight for open computing on mobile. There were no gatekeepers — just a computer, a player, and a game.

Games 144

Games Payments Merchant Services Payment Services 144

Retail TouchPoints

JANUARY 29, 2024

“LiveRamp’s growing collaboration with Planet Fitness underscores the exponential value of data in powering the network effect of partnerships,” said Jessica Shapiro, Chief Marketing Officer at LiveRamp in a statement.

Games 289

Games Retail Social Media Channel 289

Forrester eCommerce

DECEMBER 21, 2023

While Cisco remains prominent in market share, it’s been Arista and Juniper that have dominated the networking innovation conversation. I’m not talking bigger/better pipes or flashy new marketing products, but rather customer-centric solutions […] It’s been awhile since I’ve been excited about Cisco and it’s networking strategy.

Games 254

Games Marketing Customer 254

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Games 255

Games Marketing Customer Information 255

My Wife Quit Her Job

MAY 31, 2022

Greg is the founder of CrossNetgame.com which is an amazingly fun game that is a combination of volleyball and four square. I have a set, my kids love it and in this episode we’re going to learn how to launch a successful game to the market. is the SMS marketing platform that […].

Games 238

Games Books Marketing Other 238

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

Games 306

Games Retail Events eCommerce 306

Retail TouchPoints

FEBRUARY 1, 2024

The survey of 100 retail CFOs, representing companies with revenues ranging from $250 million to $3 billion or more , was conducted in October 2023 by Rabin Roberts Research , an independent market research firm, for BDO. Can Retailers Win a Pricing ‘Game of Chicken’? “We

Games 217

Games Retail Definition Management 217

Digital Doughnut

MARCH 2, 2023

As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no surprise that businesses are finding new ways to engage with their target audience through mobile games.

Games 105

Games Mobile Marketing Article 105

Retail TouchPoints

NOVEMBER 28, 2023

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring. and enhanced the sports betting and gaming brand experience.

Marketing 259

Marketing Games Retail Customer 259

Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. “What do you do in this situation?”

Marketing 312

Marketing Games Technology Presentation 312

Forrester eCommerce

AUGUST 23, 2022

Gaming isn’t niche anymore; it’s mainstream. And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his parents’ basement. In my interview with Casey Campbell, managing director, North America, at Gameloft, he said, “Almost every demographic is playing in some regard.”

Games 195

Games Management B2C Customer 195

Retail TouchPoints

MARCH 16, 2022

FUBU founder Daymond John and entrepreneur Lori Greiner will help retailers learn how to make the journey from idea to game-changer in Taking it to the Edge with Retail on March 29 in a virtual fireside chat hosted by business reporter Landon Dowdy and sponsored by Vertex. and international patents.

Games 277

Games Webinar Retail Marketing 277

Retail TouchPoints

FEBRUARY 17, 2023

The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. Shoppers can discover and explore new stores and experiences and services like an outdoor food market. Winning teams begin with an end in mind.

Games 289

Games Social Media Retail Outdoor 289

FastSpring

DECEMBER 19, 2023

If you’re selling video games direct-to-consumer (DTC), there’s a good chance you may be taking advantage of a “merchant of record” payment platform like Xsolla and others. When operating at the scale of a game studio, that revenue can represent a huge sum. Read more about how FastSpring supports game studios, or Sign up for a demo.

Payment Services 153

Payment Services Merchant Services Payments Games 153

Forrester eCommerce

OCTOBER 14, 2021

Think and plan long term to do right with email marketing this holiday season. The stakes around your email program are higher.

Games 195

Games Marketing B2C Retail 195

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch.

B2C 312

B2C Marketing Games Social Media 312

Kissmetrics

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. The best marketing techniques market to you when you least expect it.

Marketing 260

Marketing Games Shipping Costs PPC 260

Retail TouchPoints

DECEMBER 19, 2022

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

Games 189

Games Workshop Digital Currency Accessories 189

Retail TouchPoints

NOVEMBER 21, 2023

As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league marketing partner in the U.S., unlocking a multitude of brand-building benefits for the struggling retailer.

Marketing 264

Marketing Events Games Channel 264

Forrester eCommerce

FEBRUARY 14, 2023

Ok, let’s get this out of the way: as a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl and my TV was lucky to survive the last 2 minutes of the game. But as a career marketer, I managed to shake it off and put a professional lens on my […]

Marketing 195

Marketing Games Management B2C 195

FastSpring

NOVEMBER 16, 2022

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. But the Korean version of the page had a much lower conversion rate than any other language — even after releasing the localized version of the game.

Games 104

Games Demo Subscription Improvements 104

lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. Additional Holiday Marketing Ideas Dress up your Homepage.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Marketing 270

Marketing Games Download Social Media 270

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. market will drive seismic changes in consumption habits, as proven by its success in Southeast Asia and China (via Douyin). Prior to creating BeLive Technology, Tan landed the opportunity to work for startup video game publisher Nubee.

Marketing 299

Marketing Technology Games Information 299

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 263

Marketing Social Media Games Customer Experience 263

Forrester eCommerce

APRIL 27, 2023

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

Improvements 195

Improvements Games B2B Marketing 195

MakeWebBetter

DECEMBER 1, 2021

Grab the opportunity and grow your business with the trending game-changing tools. You’ve identified a need with your target audience, set your price based on market research, and have your eCommerce landing page or website built. You have your eCommerce store up and running. But your […].

Games 136

Games eCommerce Technology Marketing 136