3 Keys For A Killer Mobile Experience

Retail TouchPoints

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of.

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Why mobile popups are still part of the game

Klaviyo

2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Many interpreted these moves as the end of mobile popups. Mobile popups are now smarter and more efficient than ever.

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Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

Retail TouchPoints

In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.

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How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

” Retailers are attaining this “love” in large part through advances in mobile technology. Via mobile, brands can communicate with customers at any time and place that is relevant for cultivating the long-term love.

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Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple

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Is Omnichannel Retail Strategy Like a Board Game?

OrderDynamics

How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

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How Brands Can Win This Back-To-School Season With The Mobile Dad

Retail TouchPoints

Dads Love Mobile With video consumption on mobile accelerating, mobile video ads present an opportunity for brands to connect with dads at every step of the purchase process. To take advantage of this small window of opportunity, keep mobile video ads short and concise.

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Consumer spending is up.

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How 3 Retailers Use Mobile Apps to Creatively Encourage Engagement

Zaius

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. For retailers with a mobile app, this may sound like a godsend in terms of getting customers to download and use your app ( provided that they actually want to do so – marketers can’t push push! ).

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Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Instagram shopping is a game changer. Finding more information on those things you love can sometimes be a task, especially on mobile. And if you’re not creating a landing page, optimized for mobile, which is unique to your Instagram offer, start there.

App is The New Black: How myRQ is Changing the Game for On-The-Go Retailers

iQmetrix

From study to study, use-case to use-case, it’s been proven time and again that mobile matters. First it was consumers expecting brick-and-mortar stores to have a streamlined online presence and now, mobile is taking over the back-end of businesses.

10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update

Ecommerce Platforms

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile.

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What You Need To Know About The Game Changing Shopify Pay

Demac Media

And if you can get your imagination to this place, tell me that Shopify Pay isn’t a game changer. The post What You Need To Know About The Game Changing Shopify Pay appeared first on Demac Media.

Mobile Selling: How to Make a Big Impact on a Small Screen

ChannelAdvisor

For the majority of us, it’s the “basics” — keys, wallet/purse, the kids (if you have them), and your mobile phone. In today’s world, the mobile phone is like the American Express card… you “don’t leave home without it.”. Smartphones can be used for just about anything nowadays — playing games, streaming your favorite TV shows, listening to your favorite music, letting your friends know what restaurant you’re at and even (gasp) talking to others. .

Moving Beyond Mobile Segmentation: Introducing Mobile Personalization

Sailthru

Today, mobile messaging platforms and mobile marketers alike tend to refer to both segmentation and liquid templating as personalization. Our ultimate goal is to redefine how mobile marketers approach personalization. Redefining Mobile Personalization.

Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention

Retail TouchPoints

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Take 7-Eleven for example, which recently launched its own AR football mini-game.

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B2B Puts Mobile Front and Center in E-Commerce

Guidance

Digital consumers -- especially mobile users -- have tools that put them -- not businesses -- in the driver’s seat. The Consumerization of Information B2B buyers are embracing mobile just as traditional consumers have. Indeed, mobile can be a game-changer for your salesforce.

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Mobile A/B Testing & Experimentation is NOT Nice to Have, It Is Essential

Guidance

Mobile is not just an isolated end-in-itself. Instead, it’s a game-changing multiplier that can help your business leverage the potential of all your channels. Mobile is your biggest billboard. If you do not have a first-rate mobile presence, users will simply go elsewhere.

Run Your Business On-the-Go with the Weebly App and Mobile Tools

Weebly

Running you business from your mobile phone has never been easier. Weebly's mobile app contains a full suite of features for building and editing your website, and so much more than that. Just steer your mobile browser to Weebly.com and log in from there.

Holiday Online Sales May Outpace Predictions; Mobile Apps and Mobile Web Are Neck-And-Neck In Sales

Sailthru

We’ll look into both these stories as well as news that branded shopping apps and the mobile internet showed equal conversion rates during 2017. Mobile Apps and Mobile Internet Are Running Neck-And-Neck In Sales.

Why Push is Critical to Effectively Promoting Your Flash Sale

Zaius

Web and mobile push notifications provide marketers with one of the best ways to communicate with shoppers in “real real-time,” to deliver announcements with maximum relevance and increase the window of opportunity that shoppers have of actually participating in your flash sale.

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Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy

Sailthru

In 2018, 53% of online traffic is driven by mobile devices. That means brands’ mobile experiences have to be in tip-top shape. One popular way to do that is with an excellent mobile app. And Alexa doesn’t help you shop the way most retail mobile apps do.

Games 26

Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

GetElastic

Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game. Adobe Ecommerce Ecommerce Platform Ecommerce Strategy cms ecommerce digital commerce ecommerce news mobile commerce omnichannel experience

Future of Ecommerce: How Technology Will Change in 5 Years

Blue Acorn

For beacons, the simple tech embraces the mobile-first reality that we live in while enhancing the retail experience. For instance, gaming and AR have been an interesting combination. Mobile Everything. We’ll be at the height of the transition to mobile everything.

On-Page SEO Factors: How to Boost Your Rankings Without Links

eCommerceFuel

Let’s move on to mobile friendly. So you know it’s thoughts on mobileness in terms of ranking. Be Mobile-Friendly. Yeah mobile-friendly, so this has become more and more important year after year after year. It’s mobile-friendly, so that’s great.

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Physical retail: Definitely different, far from dead

Steve Dennis

What’s far more transformative is the fact that most customer journeys for transactions that ultimately occur in a brick & mortar location start in a digital channel–and increasingly that means on a mobile device. ” Moreover, with the exception of products that can literally be delivered digitally (books, games, music), there is rarely any inherent reason why the rise of e-commerce should make a substantial number of physical stores completely irrelevant.

How User-Generated Content Exponentially Boosts Growth

Demac Media

The Importance of a Mobile-Centric Strategy. USER-GENERATED CONTENT MARKETING IS A GAME CHANGER. Mobile: On average, mobile traffic to eCommerce sites is nearly equal to the non-mobile traffic. The Importance of a Mobile-Centric UGC Strategy.

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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. That has huge implications for retailers and anybody that wants to be found on the Internet as voice search is fundamentally different than desktop or mobile in brand new ways.

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Why Every Real Estate App Needs Rich Messaging and Personalization

Sailthru

You need a game plan, and above all else you can never look back. The key to convenience is mobile messaging, but even then there is so much more that the leading real estate mobile apps can do to help. Mobile Uncategorized

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Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action.

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