T-Mobile MONEY’s Checking Account: Game Changer?

Forrester eCommerce

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. And this isn’t T-mobile’s first foray into banking either.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]


Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of.

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How Retailers Can Capitalize On Mobile

Retail TouchPoints

During the 2018 holiday season, the biggest shopping period of the year, mobile platforms were responsible for 51% of the traffic to retailers’ web sites, as well as nearly $42 billion of spending. But at the same time, mobile users can be fickle. Samir Addamine FollowAnalytics mobile

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3 Keys For A Killer Mobile Experience

Retail TouchPoints

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce.

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Why mobile popups are still part of the game


2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Many interpreted these moves as the end of mobile popups. Mobile popups are now smarter and more efficient than ever.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever


By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.

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How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

” Retailers are attaining this “love” in large part through advances in mobile technology. Via mobile, brands can communicate with customers at any time and place that is relevant for cultivating the long-term love.

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How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers.

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Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple

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5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

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The Definitive Guide to Mobile Deep Linking


If you’re trying to optimize your mobile app , I’m sure you’ve already tinkered with the layout, fonts, copy, and more, but there’s one thing you probably haven’t…. Mobile deep linking. What is mobile deep linking, anyways? Why mobile deep linking matters.

Progressive Web Apps - Are They a Game-Changer?


Amazon, Google, and YouTube have proven to be game-changers. ” It’s called the Progressive Web Apps (PWA), a solution that allows online merchants to deliver an “app-like experience” through their mobile-friendly websites.

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Is Omnichannel Retail Strategy Like a Board Game?


How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.

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How Brands Can Win This Back-To-School Season With The Mobile Dad

Retail TouchPoints

Dads Love Mobile With video consumption on mobile accelerating, mobile video ads present an opportunity for brands to connect with dads at every step of the purchase process. To take advantage of this small window of opportunity, keep mobile video ads short and concise.

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Mobile Commerce: More Than Responsive Design


Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% Today’s shopping experience includes mobile.

The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour


So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Consumer spending is up.

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Optimizing Mobile Ads on Facebook & Instagram

ROI Revolution

If you’ve never made a purchase on your mobile device, you are in the minority. More than 77% of Americans owned a smartphone by the end of 2018, and of those people, 79% have made a purchase from their mobile devices. And this means they’re seeing tons of mobile ads.

10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update

Ecommerce Platforms

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile.

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5 Hot Mobile Marketing Trends To Watch In 2018


Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

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Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


Instagram shopping is a game changer. Finding more information on those things you love can sometimes be a task, especially on mobile. And if you’re not creating a landing page, optimized for mobile, which is unique to your Instagram offer, start there.

How 3 Retailers Use Mobile Apps to Creatively Encourage Engagement


Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. For retailers with a mobile app, this may sound like a godsend in terms of getting customers to download and use your app ( provided that they actually want to do so – marketers can’t push push! ).

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What You Need To Know About The Game Changing Shopify Pay

Demac Media

And if you can get your imagination to this place, tell me that Shopify Pay isn’t a game changer. The post What You Need To Know About The Game Changing Shopify Pay appeared first on Demac Media.

Mobile Selling: How to Make a Big Impact on a Small Screen


For the majority of us, it’s the “basics” — keys, wallet/purse, the kids (if you have them), and your mobile phone. In today’s world, the mobile phone is like the American Express card… you “don’t leave home without it.”. Smartphones can be used for just about anything nowadays — playing games, streaming your favorite TV shows, listening to your favorite music, letting your friends know what restaurant you’re at and even (gasp) talking to others. .

Moving Beyond Mobile Segmentation: Introducing Mobile Personalization


Today, mobile messaging platforms and mobile marketers alike tend to refer to both segmentation and liquid templating as personalization. Our ultimate goal is to redefine how mobile marketers approach personalization. Redefining Mobile Personalization.

Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention

Retail TouchPoints

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Take 7-Eleven for example, which recently launched its own AR football mini-game.

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B2B Puts Mobile Front and Center in E-Commerce


Digital consumers -- especially mobile users -- have tools that put them -- not businesses -- in the driver’s seat. The Consumerization of Information B2B buyers are embracing mobile just as traditional consumers have. Indeed, mobile can be a game-changer for your salesforce.

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App is The New Black: How myRQ is Changing the Game for On-The-Go Retailers


From study to study, use-case to use-case, it’s been proven time and again that mobile matters. First it was consumers expecting brick-and-mortar stores to have a streamlined online presence and now, mobile is taking over the back-end of businesses.

Mobile A/B Testing & Experimentation is NOT Nice to Have, It Is Essential


Mobile is not just an isolated end-in-itself. Instead, it’s a game-changing multiplier that can help your business leverage the potential of all your channels. Mobile is your biggest billboard. If you do not have a first-rate mobile presence, users will simply go elsewhere.

Washington Nationals team up with Teamwork and Fortress for Innovative POS Technology and Fan Engagement Solution

Teamwork Retail

Powered by iOS devices, Teamwork’s mobile solution is full of features, customization options, and the versatility necessary for a professional sports stadium. Blog Mobile Point of Sale Retail POS Systems

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Need to Boost Mobile App Engagement? Here’s how to do it.


Example: Using Game-Based Marketing to Drive App Adoption Let’s say you want to get customers to use the bill pay function on your mobile app. To develop the habit you decide to create a game-based marketing campaign and run it for 3 months. So you’ve built a sweet new app.

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Run Your Business On-the-Go with the Weebly App and Mobile Tools


Running you business from your mobile phone has never been easier. Weebly's mobile app contains a full suite of features for building and editing your website, and so much more than that. Just steer your mobile browser to Weebly.com and log in from there.

The Best Way to Increase Product Views


For some retailers, personalized quizzes and other interactive games can help narrow down customers’ choices. Here’s how it works: you show off your products in a mobile responsive hub (think grid formations, or pinterest-esque hubs). Game-based strategy

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Holiday Online Sales May Outpace Predictions; Mobile Apps and Mobile Web Are Neck-And-Neck In Sales


We’ll look into both these stories as well as news that branded shopping apps and the mobile internet showed equal conversion rates during 2017. Mobile Apps and Mobile Internet Are Running Neck-And-Neck In Sales.

Amazon and eBay Prove There’s No One-Size-Fits-All Mobile App Strategy


In 2018, 53% of online traffic is driven by mobile devices. That means brands’ mobile experiences have to be in tip-top shape. One popular way to do that is with an excellent mobile app. And Alexa doesn’t help you shop the way most retail mobile apps do.

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Why Push is Critical to Effectively Promoting Your Flash Sale


Web and mobile push notifications provide marketers with one of the best ways to communicate with shoppers in “real real-time,” to deliver announcements with maximum relevance and increase the window of opportunity that shoppers have of actually participating in your flash sale.

Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable


Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game. Adobe Ecommerce Ecommerce Platform Ecommerce Strategy cms ecommerce digital commerce ecommerce news mobile commerce omnichannel experience

Future of Ecommerce: How Technology Will Change in 5 Years

Blue Acorn

For beacons, the simple tech embraces the mobile-first reality that we live in while enhancing the retail experience. For instance, gaming and AR have been an interesting combination. Mobile Everything. We’ll be at the height of the transition to mobile everything.

On-Page SEO Factors: How to Boost Your Rankings Without Links


Let’s move on to mobile friendly. So you know it’s thoughts on mobileness in terms of ranking. Be Mobile-Friendly. Yeah mobile-friendly, so this has become more and more important year after year after year. It’s mobile-friendly, so that’s great.

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Physical retail: Definitely different, far from dead

Steve Dennis

What’s far more transformative is the fact that most customer journeys for transactions that ultimately occur in a brick & mortar location start in a digital channel–and increasingly that means on a mobile device. ” Moreover, with the exception of products that can literally be delivered digitally (books, games, music), there is rarely any inherent reason why the rise of e-commerce should make a substantial number of physical stores completely irrelevant.

BigCommerce Brings Google AMP to Ecommerce Sites Worldwide


Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers.