In a celebration of the unveiling of its new summer collection, the award-winning, sustainability-focused childrenswear brand, ROARSOME, has inaugurated a pop-up shop in the recently refurbished Battersea Power Station, located in London.
The ROARSOME Roadie, a vintage Citroën HY Van transformed into a surf shack, immerses shoppers in the brand’s celebration of outdoor adventures. This exciting initiative brings the spirit of beachside summer escapades to Turbine Hall A on the Ground Floor of the Power Station.
Adding a layer of interactivity, the pop-up also introduces the debut of the ROARSOME Claw. This is a vintage fairground grabber claw machine, customised by the brand to offer a complete seaside experience. Designed to entertain families throughout the summer, this classic arcade game provides opportunities to win a variety of prizes, including signature items from the brand’s collections.
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The ROARSOME Roadie is located on the Ground Floor, in Turbine Hall A of the Battersea Power Station. It is open to the public until the end of August 2023. Operating hours are from 10 am to 6 pm from Monday to Saturday and from 12 pm to 6 pm on Sundays.
