7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. PPC swooped in to steal all the credit.

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

Amazon Sponsored Products is a pay-per-click (PPC) program that can be used to promote individual listings. Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance. It’s competitive, unpredictable, and it can make or break your year.

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How You Can Generate More Profit Using Google’s Dynamic Search Ads

Bootstrapping Ecommerce

This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! Conversion Optimization adwords conversions dropshipping ecommerce Google AdWords marketing tools online marketing paid traffic ppc StoreYa Traffic Traffic BoosterHere at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard.

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4 Crucial Metrics for Determining Your Target Keywords

ROI Revolution

For example, “ Sony PlayStation ” seems to get search spikes near the end of November, indicating many people purchase the game system as Christmas gifts. In the never ending quest for complete search engine optimization, you’re likely to run into a few issues with keywords.

B2C Ad Copy Examples That Convert

Zaius

That’s why a combination of clever copy (who wouldn’t want to “look cool as hell”) and a smart targeting strategy combine to ensure a successful PPC ad campaign. What’s the name of the game? Writing ad copy is hard. Writing ad copy that’s creative is harder.

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Order From Chaos: Technology’s Role In The Modern Retail Co-Op

Retail TouchPoints

These reports should ideally break down the co-op budget compared to ad spend, share of co-op investment compared to other PPC ads, and the share of retargeting compared to prospecting campaigns as well. His mission is to change the game in Paid Search and Product Ads.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

You simply have to know how to play the game. They can be advertised using PPC. Give Amazon’s suggested PPC campaigns a try. We skirted around this by selling board games with a simple extra dice bag or expansion for the game.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. We know the ecommerce world changes rapidly, and it can be tough to keep up.

Ecommerce KPI Benchmarks (October 2016)

Store Growers

With existing clients, they are great to see where we need to step up our game. Google PPC. Facebook PPC. Social PPC Advertising. I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & games merchants on BigCommerce made 24.66% more in 2017 than 2016 during Cyber Week.

59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? Here is what they read to help them stay on top of their game. There are a lot of ecommerce resources that are publicly available.

The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

As more brands gear up to spend on PPC , Facebook Advertising and more – costs will go up. Getting folks to the site and buying your item are only steps 1 and 2 in the ecommerce game. Consumer spending is up. Unemployment is at near historic lows.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Think about those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.

The Kissmetrics Guide To Keyword Research

Kissmetrics

If you were doing PPC and targeted the broad match for social media, ads would show with any searches including social or media. If you were doing PPC and targeted the exact match for social media, ads would only show if someone typed in social media but not any other variation of that phrase.

4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. The direct mail piece consisted of an Atari replicated unit, and a sticker saying “Intronis got game.”.

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

That said, it will likely also get more expensive, in the same way Google’s PPC has.”. Once this rolls out of beta and to the masses, I predict this being a game changer for SMBs looking to roll up their sleeves for another channel to use targeted segments.

How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

You really don’t know which playbook, game plan, or actionable tip is going to work until you experiment. PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. KPIs are due EOD.

The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Just perform some competitive PPC analysis and add those to your sheet! But the game has changed, and now Google understands that when someone searches “dachshund”, it has the same intent as “weiner dog”.

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The Growth Hacking Cheat Sheet for Beginners

Kissmetrics

When starting out, they were simply buying PPC ads and running social campaigns to drive traffic to their site that would ideally lead to sales. That means that PayPal didn’t have to spend millions, or even thousands, a year on PPC ads to generate customers.

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

Kissmetrics

Step up your game by diving into the details of your target audience. He has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce.

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Why Your Ads Should Look 100 Years Old

Kissmetrics

That’s the chief difference between running PPC ads on Facebook vs. Google AdWords. Military has gotten in on the PAS (Problem, Agitate, Solution) game. Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century.

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How to Know If Your Content Marketing Just Isn’t Working

Kissmetrics

If it’s missing that mark, you’re failing at the marketing game. Some might say it was a referral from a friend, another might mention an online review or recommendation, while others may have clicked a PPC ad, or read a newspaper feature, or googled your targeted keyword.

42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

The podcast is for anyone wanting to learn more about advances SEP, those who are struggling with cart abandonment or wanting to take their email marketing game to the next level.

Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. You’ve shown an appetite for winning in the marketing game by getting this far. Think your marketing technology (MarTech) stack is king? Pull yourself out of 2017.

What Is Affiliate Marketing?

eCommerce Guider

As with anything, it comes down to knowledge of the game, doing the right things – and having patience. To double down, create an email list, host a webinar and launch a PPC campaign. What Is Affiliate Marketing: A Step-by-Step Guide To Making Passive Income. Source: Sunnylandingpages.

The importance of optimizing the entire eCommerce user experience

Lemonstand

Gamification is used a huge amount in games funnily enough. If someone comes through a PPC ad for dining chairs and buys 6 chairs at $299 each, you’re not going to send them emails with more dining chairs. It’s not good enough to get the click on your PPC or Facebook ad.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc. I’ve lost money trying to play the game of spend more on ads, and sell your product for less.

35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. The number of ecommerce tools is mind-boggling. From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process.

Firing People, MAP Pricing, Cybersquatting & More

eCommerceFuel

We talk about if it’s legit, if it’s legal, to be able to bid on your competitors or other brand names in PPC with Ad Words, Facebook and Amazon. If you wanna up your email game, make more money with your efforts, these are the guys you’re gonna wanna use, first and foremost, because they offer a higher level of segmentation for building out your flows than anyone else. What about advertising as brand names in PPC, you know?

Understanding and Defending Trademarks

eCommerceFuel

So, if you’re not using them and you wanna up your email game, get more money from the efforts that you’re putting into email, you can start with a free trial at ecommercefuel.com/klaviyo.

Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail?

How to 100x Your Business in 3 Years

eCommerceFuel

Originally, I wanted to do video game development. And when I finally was confronted with the choice of colleges, I looked at video game design and standard programming and I said, “Well, I really love programming.

Growing Through Fanatical Customer Engagement

eCommerceFuel

I would definitely say that that could be a game changer for anybody that’s looking for that. I mean, I paid my team and I did the content, like I paid for it in labor and time, but I paid nothing in terms of Google ads, or PPC, or any of that kind of stuff.

Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail?