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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game. An NFL game on Black Friday would have once been considered anathema (and a recipe for historically low viewership). A Columbia shoppable ad during the game.

Games 276
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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. NBC’s hybrid 2020/2021 logo.

Games 306
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CAMP Adds Online Gift Games and Safe Shopping for Kids to its Holiday Experience

Retail TouchPoints

Experiential retailer CAMP is bringing the White Elephant gift exchange party online with the relaunch of Gift Game for the 2021 holiday season. Additionally, the retailer has created an ecommerce shopping platform for kids that lets them safely find, choose and send presents directly to their recipients.

Gifts 216
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FastSpring and DutchBasecamp Present: Optimize Local Pricing to Dramatically Increase SaaS Revenue

FastSpring

Basic Pricing Localization The most basic pricing localization is as simple as currency conversion, so that buyers in different regions are presented with prices in their own local currencies. Another great case study is Out of the Park Developments, a video game company that was experiencing sales issues in South Korea.

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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

The capability will officially launch during the Olympic and Paralympic Games Paris 2024 presentation. These offerings are presented to viewers throughout the show in the form of QR-enabled shoppable ads.

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SEO is Turning into a Questions and Answers Game

Kissmetrics

Uberuggest will present you with a list of thousands of potential keyword ideas. You’ll then be presented with a list of question related keywords that you could target. Once you hit “search” you’ll see a page that looks like this: I want you to click on “Keyword Ideas” in the left hand navigation.

SEO 358