Why mobile popups are still part of the game

Klaviyo

It’s difficult to recommend a specific technique. The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content.

Games 96

Live and Die by Your Repeat Purchase Rate

Zaius

Want the latest data, examples, and recommendations for making sure your ecommerce brand is set up for repeat purchase success? Get ready to take the next step and make your repeat purchase rate the focal point of your marketing game plan.

Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

Retail TouchPoints

In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap.

Mobile 195

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.

Plant Big-Ticket Items in Your Buyers’ Brains

Zaius

Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Recommend more expensive products to complement customers’ orders. Think about all the times you’ve had to make an expensive purchase.

Events 230

Three Creative Ways to Sell without Incentives

UpSellIt

The progress bar makes it a ‘game’ for customers to reach a specific goal that you create for them. Include product recommendations based off their shopping behavior to make the shopping experience more personalized in the process. Product Recommendations.

Carnival and their Guest Experience Digital Transformation

GetElastic

The medallions are connected to an ecosystem on board the ship – Ocean Compass, a network of thousands of sensors and smart devices working to provide personalized recommendations and a plethora of exceptional opportunities.

Travel 122

Dedicated IP vs. Shared IP: Which Is Better in Ecommerce?

Zaius

In other words, you need to be on top of every part of your email marketing game. As you can maybe tell, we recommend that all but the smallest B2C brands choose a dedicated IP address.

B2C 254

What Facebook Watch Will Mean for Marketers

Kissmetrics

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. People love getting recommendations for the things they love, and they love sharing those things with friends. It was only a matter of time.

You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. It’s decision time for traditional retailers.

Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Even Amazon is in on the game (of course). Word of mouth recommendations. Word of mouth recommendations Expect personalized subscriptions to become more tailored over time. A recommendation (24%) was the most-cited reason for access subscriptions.

8 resources to level up your welcome series

Klaviyo

A successful welcome series can be a game changer for any ecommerce store. We recommend ecommerce companies include 3 emails in their welcome series. Segmentation is a game changer for ecommerce.

Games 171

Insights For All: Data-Driven Innovation And The Retail Ecosystem

Retail TouchPoints

But what is the point of demystifying consumer behavior if it takes a team of experts and a precious resource like time to translate the findings into recommendations?

Games 195

Dynamic Pricing Unleashed: Dynamic Pricing Beyond E-Commerce

Retail TouchPoints

Yet, due to labor constraints, retailers merely take a fraction of recommended price changes, leaving untapped margin on the table and customers at risk. To survive in retail today, all channels are fair game when it comes to competing for the shopper’s basket.

Games 238

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

Even the Small Business Administration recommends a free Shop Small kit from American Express. Entrepreneur recommends: “When in doubt, over-staff.”. If you work in a shipping-friendly category like clothing , electronics , or games/toys , reconsider your store-only policy.

RTP Editors Share Takeaways From Price And Promotions Special Report

Retail TouchPoints

The RTP team shares their top takeaways from the report, including standout statistics and recommendations. This takes the guessing game out of the process of pricing and promotion.

Games 195

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

Consumers are effectively trading the convenience of no checkout lines for their data, allowing Amazon to track purchases and keep the data for future use, then recommend products to them later.

Toys 195

A Glimpse Of Retail’s Future

Retail TouchPoints

Users are incentivized by steep group-buying discounts and game-like campaigns that make sharing fun and interactive. Customers are much more likely to purchase goods recommended by family and friends, and WeChat is instrumental in facilitating the sharing process.

Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business

Kissmetrics

Jiu-jitsu expert Demian Maia understands all facets of the game, but he didn’t start achieving spectacular results until he centered his strategy around his strongest skills: wrestling his opponents to the mat and securing a rear-naked choke.

PayPal 225

The Psychology Behind Customer Loyalty

Zaius

This is one of the most popular (and fun) psychological principles, which transfers the addictive powers of playing games into a marketing context. . Passionate fan bases are common among sports teams, rock bands, even baby hippos.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Traditionally , word of mouth marketing was spread from one person to another based on recommendation. According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. And hold a lot of sway with their recommendations.

The Top 25 Ecommerce Podcasts of 2018

Zaius

We’ve already recommended the official Shopify podcast, but if you’re using Shopify in any capacity, it’s worth downloading the unofficial version as well. Ecommerce growth strategy is the name of the game here, and host Kurt Elster is an engaging guide to take you through every aspect of it.

4 Email Coaching Tips to Win March Madness Marketing

Klaviyo

The subject line of your email is the first part of your email strategy your readers will see — think of this as the start of the game or the tip-off. Add a March Madness twist by using a creative subject line like “Second chance to hit the game-winning shot.” Optimize your game.

Games 65

With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

Although each of these types of implementations work, Google specifically recommends using responsive design for mobile websites. Here are a few recommended way to put your customers first and deliver a seamless experience: Make your site mobile site is easy to navigate.

Mobile 343

59 Productivity Hacks for Online Small Business Owners

BigCommerce

So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? Here is what they read to help them stay on top of their game. Aside from our own blog at Inflow , I recommend the Get Elastic ecommerce blog and Moz.

How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

For one thing, 88% of users’ time on smartphones is spent in just five categories, according to Forrester’s Laura Naparstek : social networks , video and music , messaging , games , and phone tools and utilities.

Mobile 195

Hype in Digital Commerce: 5 Rising Technologies to Watch

GetElastic

The augmented reality game, Pokemon, has been downloaded over 100 million times and has more than 20 million active users. However, augmented reality and virtual reality have uses far beyond the gaming industry.

Digital commerce is playing a pivotal role in customer experience strategies.

GetElastic

The augmented reality game, Pokemon, has been downloaded over 100 million times and has more than 20 million active users. However, augmented reality and virtual reality have uses far beyond the gaming industry.

Why Skullcandy Unplugged Salesforce Commerce Cloud and Relaunched on BigCommerce

BigCommerce

Skullcandy had previously been on the Salesforce Commerce Cloud platform as part of its partnership with Astro Gaming. Skullcandy Makes a Game-Changing Move. ZaneRay had successfully launched previous sites on BigCommerce and recommended the platform to Skullcandy.

How to Create a Checkout Process That Encourages Conversion

Scalefast

Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. That’s why the team at payment processing company goEmerchant recommends simply incorporating these variable costs early into the checkout process.

The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

This why the number of blog posts produced each day is so high ( 2 million ) and why the SEO game has gotten so competitive. Recommended Posts. It’s no secret that the rise of the internet heavily disrupted nearly all industries.

B2B 314

The 8 Tools and Strategies Proven to Acquire New Customers & Increase Customer Engagement

BigCommerce

The whole ecommerce game boils down to getting people to buy your product. You’ll also find recommendations on BigCommerce apps and integrations that fellow entrepreneurs use to succeed. Additional Recommended Reading. Additional Recommended Reading.

7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

Google often recommends that you bundle single keywords in an ad group that revolves around the same common theme. In fact, they recommend you “start with 10-20 keywords.”. At the end of the day, you have to know the game in order to improve your game.

PPC 402

Getting the most out of Retail’s Big Show 

GetElastic

Get Elastic NRF 2019 recommendations: Day 1 – Sunday, January 13 th. They will explain how they have sustained their edge, iterating and remaining at the top of their games.

4 TED Talks For Understanding Consumer Decisions

Zaius

Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Who doesn’t love a good TED Talk?

The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

BigCommerce

What would the librarian want to see to recommend the best book to the person asking for it? Each one of these notes is a potential game changer in your industry. I attribute a lot of our success to it and recommend it to all entrepreneurs. Business is not a zero sum game.

How Much It Really Costs to Advertise on Facebook

BigCommerce

Everyone knows Facebook is a pay-to-play game, so then the question is: How much does it cost? We don’t recommend running lookalikes in a conversion campaign at first until you’ve exhausted your remarketing audiences and made sure they’re profitable.

Toys 205

Driving eCommerce Revenue, Part 1: Focus on User Experience

Scalefast

Chaffey recommends DTC brands start by benchmarking their own page load times with Google’s speed test. Currencies, language, checkout and payment options, and shipping options are all fair game. Brands have so much more access to their customers today than they’ve ever had before.

4 TED Talks For Understanding Consumer Decisions

Zaius

Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Up next, our second recommended TED Talk comes from Dan Ariely , behavioral economist and author of the hugely popular Predictably Irrational. Who doesn’t love a good TED Talk?

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Consumers tend to place the most trust in recommendations from people they know. Consumers look to influencers for product recommendations because they’re considered experts in their respective niches.