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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Retail TouchPoints

Jessie Dowd, Senior Editor: GM’s electric car Super Bowl ad has all the makings of your classic Super Bowl ad: humor and parody, pop culture references and celebrity appearances — nothing “groundbreaking,” really. Lemons demolishing cardboard cutouts in the stands at a baseball game.

Games 147
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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Rather than carving out a set time to go shopping, consumers’ interactions with brands are brief, focused and transactional — often referred to as “content snacking.” This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games.

Retail 301
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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

Gamification refers to the incorporation of game design elements and principles in non-gaming environments. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. That is where gamification comes in.

Retail 254
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How I Beat Google’s Core Update by Changing the Game

Kissmetrics

Before I took it over, it was generating 117,425 unique visitors per month and had 38,700 backlinks from 8,490 referring domains. From mortgage calculators to calorie counters to a parking spot finder and even video games that you can add to your site and make your own. All of this was natural.

Games 266
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How To Level Up Your Product Packaging Game

RetailMinded

One thing that you shouldn’t miss out on is your company’s product packaging game. How To Elevate Your Packaging Game Want to elevate your product packaging game now? Thus, you may need to outsource product packaging design services to stay on top of the packaging game. Keep on reading to learn more.

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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Create In-Game Ads. Investing in an in-game ad can be a unique, but powerful strategy. Dynamic Ads.

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