‘Zillennials’ seen as a distinctive spending segment

January 17, 2023

PYMNTS

We know, it’s hard enough to keep track of the distinctions between generations without creating new hybrid groups, but consider the “Zillennial” — a new portmanteau that refers to consumers born in the last decade of the 20th century. Numbering around 30 million, this group is distinguished by their comfort with digital tech and lack of economic independence — over one-third still live with their parents. However, with a fairly good employment average, that leaves many with disposable income. That combination makes them prime users of video streaming, social media and gaming platforms, and more apt to spend via their mobile devices.

Recent News

Google’s Antitrust Trial Teeters On

Google’s landmark antitrust case against the Justice Department has reached its final stage, sparking concern across Silicon Valley. Prosecutors argue that Google’s dominance in online search and search advertising markets is illegal, while Google maintains its superiority. The outcome, to be decided by US District Judge Amit Mehta, could have significant implications not only for Google but also for other tech giants like Apple, Amazon, and Meta.

Apple’s Vision Pro Headset Dominates Enterprise Market

Apple’s Vision Pro headset, a mixed-reality spatial computing device, has found its way into the arsenals of more than half of the Fortune 100 companies, with over 50% investing in at least one unit. This revelation came during Apple’s first quarter 2024 earnings call, where CEO Tim Cook highlighted the enthusiastic reception of their products within the corporate sector.