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Walmart Releases Software Development Kit to Simplify In-Game Commerce Integrations

Retail TouchPoints

Walmart has teamed up with gaming development platform Unity to offer its developers the ability to integrate Walmart commerce functionality into the games and apps they build. We’re excited to be able to give Unity developers the option of another new revenue stream while keeping players within their games and experiences.”

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 178
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FastSpring at Game Developers Conference 2024!

FastSpring

Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games.

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Virsona Teases Experiential Gaming Concept with NYC Pop-up

Retail TouchPoints

Virsona, a social video gaming and entertainment concept, has opened an experiential, semi-permanent pop-up “speakeasy” inside 787 Coffee on West 30 th Street in New York City. This semi-private enclosure is outfitted with tiered seating, multiple high-end displays, audio, and custom hardware and software that can be controlled by the guest.

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Is What Epic Wants for App Stores What Other Game Developers Actually Want?

FastSpring

As mobile game and app developers gasp for air under a player-gouging 30% duopoly-tax on nearly all mobile game revenue worldwide, Epic Games has emerged as the de facto leader of the gaming community in the fight for open computing on mobile. There were no gatekeepers — just a computer, a player, and a game.

Games 135
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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What the Epic Games vs. Apple Injunction Means for Software Companies

FastSpring

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. We don’t know what will happen in the courts, but we do believe this judgment could create a significant growth opportunity for SaaS and software companies — especially those using a product-led growth model. injunction, the ruling from U.S.

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