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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ?

Games 282
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Top 4 Mental Health Benefits Of Playing Online Games

365 Retail

Consequently, we have a solution for you: online gaming. Expert psychologists often suggest their clients engage in online gaming. Moreover, in the next part, we will discuss some of the mental health benefits of playing online games. That way, you can make friends and talk to them while playing games.

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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The Nose Knows: Why Scent Branding is a Retail Game-Changer

Retail TouchPoints

Neuromarketing studies have shown that 75% of emotions are triggered by our sense of smell. In fact, scent has a profound effect on our memory and emotions. When used in the right way, scents can drive consumer behavior and even serve as a secondary “logo” for a brand. Of all the senses, smell is most closely linked to our memory.

Games 278
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Out of the Park Developments and FastSpring: A Case Study

FastSpring

Out of the Park Developments is the premiere US-sport simulation and management game development company founded in 1999 in Hamburg, Germany. Their games are a unique combination of strategy and fun. Click here to take an in-depth look at the Out of the Park Developments case study to learn more about their partnership with FastSpring!

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How To Use Consumer Psychology And Pricing Mind Games To Increase Sales

My Wife Quit Her Job

Studies have shown that the perception of value presented to a customer can easily be massaged and enhanced with a variety of […]. The post How To Use Consumer Psychology And Pricing Mind Games To Increase Sales appeared first on MyWifeQuitHerJob.com. But in fact, the average customer is not only illogical but malleable as well.

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