Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’
Retail TouchPoints
FEBRUARY 1, 2024
Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. Some companies are taking, for example, Microsoft’s Open AI-as-a-service and making it a secure, in-house ChatGPT-style system.
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