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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

We do believe the metaverse is going to be a game-changer. More than 20 luxury brands have released digital art collectibles on the platform and hosted virtual fashion shows where consumers send their avatars into the metaverse to dress up in luxury products via the 3D avatar game “Taobao Life.”

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4 Digital Marketing Opportunities Most Consumer Brands Miss

ROI Revolution

To start discovering untapped growth that is awaiting your brand, download the white paper now! Streamlining audience segmentation is a game-changer. Digital Marketing Opportunity #1: Streamline Audience Segmentation Picture this: Your teams work tirelessly to create and execute campaigns across various channels.

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Yes, Virginia, There are Other Marketplaces Besides Amazon

Retail TouchPoints

Each of them has a specific use during the game — there are ones that will be great for you given where you are in your journey and others that will be an absolute misstep.”. As Nike will tell you, Amazon isn’t a good fit for every brand despite its massive reach. “ Think about it like a set of golf clubs. Want to dig deeper into this topic?

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Amazon Advertising for Brands: Stats, Trends, + Tips for Success

ROI Revolution

We dive deeper into these strategies in our new white paper, The Essential Guide to Amazon Advertising for Brands. Amazon Sponsored Ads are the main advertising offering on Amazon , and they change the game for big brands and everyday sellers alike. How do you best optimize your paid media strategy on Amazon? Here’s the latest.

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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

Anyone who knows something special is fair game! You can also use subject matter experts as industry influencers, building credibility and trust with the people you’re trying to reach. Remember, subject matter experts aren’t just limited to bloggers or traditional media types.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

CTV refers to television sets that stream video over the internet through devices like a smart TV, gaming console, or over-the-top (OTT) device like the Amazon Fire Stick or Roku. White Paper | YouTube Advertising As the ecommerce opportunity on YouTube grows, is your brand positioned for profitable growth? billion this year.

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3 More E-Commerce Reports to Guide Your Online Selling Strategy

ChannelAdvisor

At this stage in the e-commerce game, you’d be hard pressed to find an area of the industry that hasn’t been shaped or significantly impacted by Amazon. If you read our white paper on using data to map the consumer experience, you understand how important personalization has become. Download the full report here.