Cadbury taps into gifting occasions with chocolate gift cards

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Mondelēz International has launched two Cadbury Chocolate Gift Cards to help retailers grow their gifting confectionery sales “all year round”.

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The gift cards has space for shoppers to write a personal message and contain either Hazelnut Creme Hearts or White Chocolate Truffle Flowers, retailing at £3, available in four different designs.

The company said the cards allow retailers to target new shoppers, by tapping into “mini-seasons”, birthdays and “just because” gifting moments.

It said the range is expected to be especially popular with shoppers aged 18- to 35-years old, offering millennials an entry level token gift in a format they are familiar with from outside the confectionery category.

Nancy Moore, brand manager for Cadbury Gifting at Mondelēz International, said: “We know that shoppers on a gifting mission are valuable to retailers; on average these consumers buy at least two gifts from across categories such as chocolate, alcohol and flowers.

“The new Cadbury Chocolate Gift Cards range offers retailers an easy way to help grow incremental sales from these shoppers by offering something new and fun from a brand their shoppers know and trust.”