Cadbury spreads joy with gifting bars launch

The bars will be available until the end of September and feature “uplifting” quotes, such as “Perfect just the way you are” and “You’re all kinds of amazing”, each retailing at £4.23.

Nancy Moore, brand manager for Cadbury Gifting, said: “The last year and a half has a taken a huge toll on the nation’s self-confidence but, we know a simple compliment can go a long way to lift someone’s mood.

“These bars have been created to encourage thoughtful gestures to those you value most, and we hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.”