The Watches of Switzerland Group has announced the inauguration of a TAG Heuer boutique within London Gatwick, South Terminal. As one of the UK’s leading airports, Gatwick provides an ideal backdrop for this new venture, aiming to offer a sophisticated retail experience for watch enthusiasts and brand admirers alike, with an emphasis on high-quality timepieces.
The boutique is set up to showcase a comprehensive collection of TAG Heuer’s men’s and women’s luxury watches, reflecting the brand’s commitment to Swiss watchmaking excellence. Among the offerings, the Connected Calibre E4 stands out, blending the functionalities of smart connectivity with the aesthetic appeal of traditional luxury watches, ensuring a variety for every preference.
Designed by TAG Heuer’s interior design team, the boutique’s layout and decor mirror the brand’s heritage and principles, with an interior that combines light wood panels, concrete, and the signature deep blue colours. This design approach is intended to represent TAG Heuer’s dedication to innovative Swiss craftsmanship.
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Craig Bolton, President of the Watches of Switzerland Group in the UK and Europe, shared his thoughts on the opening: “We are delighted to get 2024 underway with the expansion of our TAG Heuer boutique portfolio, with the opening of a new boutique in London Gatwick, South Terminal. Expanding into the travel retail space is exciting for the business and offers clients and fans of the brand an opportunity to explore our latest concept boutique and exclusive product launches. The new boutique will also highlight the core collections, with our team ready to provide expert guidance to clients.”
Rob Diver, Managing Director of TAG Heuer UK and Ireland, expressed optimism about the expansion: “This is an exciting time for TAG Heuer as we continue to grow our presence in the UK with Watches of Switzerland. The new boutique at Gatwick Airport Departure Terminal South introduces a new dimension to TAG Heuer’s travel retail experience, supported by a knowledgeable team to assist clients in finding their next timepiece.”
