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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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SPARC Group Hires Outdoor Retail Veteran as Eddie Bauer CEO

Retail TouchPoints

SPARC Group , the retail venture owned by Simon Property Group and Authentic Brands Group (ABG), has hired outdoor industry veteran Tim Bantle to lead Eddie Bauer as CEO. As CEO, Bantle will also be tasked with developing a stronger omnichannel strategy for Eddie Bauer.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. “We You’ve got to have great product and a great experience.”

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

Three companies in the space — intimates brand ThirdLove , Shopify aggregator Win Brands Group and apparel brand U.S. There’s operations, technology and merchandising, and in each of these groups there’s a lot of opportunity to overspend and underdeliver.” I look at DTC ecommerce in three pillars,” added Nino.

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Above all, a best-in-class omnichannel experience is paramount to obtaining and retaining customers ,” said Kelly Hallinan, SVP of Emerging Channels for Brooklinen in an interview with Retail TouchPoints. “ We have customers across the globe — from short-term rentals for small groups to hotels that host hundreds of guests.