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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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7 Tips for Creating International PPC Ads

Kissmetrics

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. Pay attention to purchasing and spending habits.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

We ended up with a few guidelines: Avoid making the copy too personal. Want Short-Term PPC Results Like These? Want an experienced PPC strategist to take a look for you? We started with Atrantil’s ad copy style guide: what we could and couldn’t say in copy. Avoid pharmaceutical-type terms. We Can Help.

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185: The 80/20 Rule Of Sales And Marketing With Perry Marshall

My Wife Quit Her Job

Perry Marshall is one of the world’s most sought after business consultants and is the author of many bestselling books in the PPC advertising industry including the Ultimate Guide To Google Adwords and the Ultimate Guide To Facebook ads. He’s consulted in over 300 industries and he’s known as the godfather of PPC. Enjoy the show!

PPC 139
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. Another method is following Google’s Webmaster guidelines for country segmentations and either using subdomains or subfolders for specific countries and languages. Geo-Target Domains / Subfolders.

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How to Conduct Keyword Research for Amazon

Ecommerce Platforms

Sellzone will automatically cap it at 249 characters as per Amazon’s guidelines. It will also remove any instances of numbers as this doesn’t pass Amazon guidelines, as well as singular/plural forms of words already used in another form, stop words, subjective and temporary words, special symbols, etc. Amazon PPC.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

So, let’s dig into some guidelines. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

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