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Presumed Innovative Until Proven Guilty

Forrester eCommerce

B2B marketing leaders are not as innovative as they think they are! Join us at Forrester’s B2B Summit North America — an in-person and digital experience happening May 2–4 — to learn the tips and tricks we’ll reveal in “The CMO’s Handbook For Nurturing Innovation” that you can use to jump-start your innovation agenda. B2B […].

B2B 195
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The Complete Handbook to Sales Tax, Business Tax and Amazon FBA Tax (+92 Ways to Save)

BigCommerce

We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Enabling Avalara’s automated tax return service and put your tax filings on autopilot. Still want to do it all yourself? Let’s dive in! Want more insights like this?

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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 282
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Kroger Media Network Makes the Leap into CTV

Retail TouchPoints

‘s retail media advertising business, Kroger Precision Marketing (KPM) , has teamed up with sell-side advertising platform Magnite to expand its media offerings into the realm of connected and online TV. The Kroger Co.

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Be my valentine – an eCommerce marketers handbook to the most romantic day of the year

Dynamic Yield

The important characteristics of Valentine's Day for marketers to consider along with some strategies proven to show love and drive conversions. The post Be my valentine – an eCommerce marketers handbook to the most romantic day of the year appeared first on Dynamic Yield.

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What Retailers get Wrong about Tourists

Retail TouchPoints

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. Once you know your potential market you can do the work needed to attract them. This won’t be easy, and you never want to turn a potential market away.

Travel 269
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Be my valentine – an eCommerce marketer’s handbook to the most romantic day of the year

Dynamic Yield

The important characteristics of Valentine's Day for marketers to consider along with some strategies proven to show love and drive conversions. The post Be my valentine – an eCommerce marketer’s handbook to the most romantic day of the year appeared first on Dynamic Yield.