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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

In the modern e-commerce environment, brand image and identity are everything — particularly if you distribute through online retailers. There is a preconceived notion that retail teams can do little about their brand’s image if their products are sold through third-party channels. Set Up a Selective Distribution.

eCommerce 105
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Does Psychological Pricing Work?

Wiser

With every shopper looking for something different, a few psychological pricing strategies can be used to maximize your selling efforts online. . Taking a lesson out of the real estate broker’s handbook, Odd-Even pricing can be used to imply the value of a particular item. . Strategy No. 1: Odd-Even . 9.99: Uneven or.99