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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

The move represents an interesting return to a more traditional format for home shopping, one that had been eschewed by many companies in recent years in favor of newer video platforms — in particular social media.

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How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us. consumer. ”

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Livestream events create intimate shopping moments at scale.

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How Dopple Is Defining an Emerging Market

FastSpring

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Marketing 124
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Qurate Snags Amazon, Macy’s Execs to Accelerate Video Commerce Growth

Retail TouchPoints

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. On linear TV, QVC and HSN are available in 92 million U.S.

Apparel 264
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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

“People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Shopping Festival: Coresight Research ’s second annual 10.10

Events 305
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WCF Ltd Acquires Bella di Notte in Strategic Expansion

365 Retail

. “Bella di Notte’s focus on product excellence and superior customer service meant it was an ideal fit to complement our existing home shopping clothing brands, with all brands sharing a similar customer demographic,” she stated. Its home shopping mail-order business is headquartered in Brampton, Cumbria.