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How to Lower PPC Churn Rates

Kissmetrics

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

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How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. How Can Artificial Intelligence Help Your PPC Campaigns? I’ll show you how below.

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money. How to Tell If Click Fraud Is Affecting Your Website. A big part of being successful with PPC is being able to interpret data.

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How to Launch a Business With PPC Ads

Kissmetrics

You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. PPC ads are highly targeted.

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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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