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Increasing ROI on Instagram: From the Desk of a Social Media Manager

Retail TouchPoints

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

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Social Media Marketing Consulting

Kissmetrics

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.

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The Social Media Factor: Amplifying Your Brand’s Impact

Wiser

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Overall, the influence of social media networks is profound and undeniable.

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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Kissmetrics

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives? Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Brett Weigl is SVP and General Manager, Digital, AI and Journey Analytics at Genesys.

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Best Online Reputation Management

Kissmetrics

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Optimizing customer loyalty is essential for improving the lifetime value of current customers. With improved customer service and streamlined checkout processes, retailers can continue building loyalty while mitigating customer irritations. However, only 34% allow shoppers to manage how often they receive emails.