Forrester eCommerce
NOVEMBER 22, 2023
Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys.
Groove
JULY 14, 2020
In order to improve company culture, leaders must focus on becoming better for the future. So, we're sharing these 3 marketing leadership tips to help increase productivity, drive employee determination and guide your business's overall marketing strategy. 3 Marketing Leadership Tips. Be Data-Driven. Conclusion.
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Kissmetrics
DECEMBER 12, 2017
Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.
Forrester eCommerce
FEBRUARY 22, 2024
Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. However, I’m rarely asked about the people that improve media’s results. The human […]
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Join Orium , Bold , and MACH Alliance Ambassador Sree Sreedhararaj (SVP, CTO Sephora), for an expert panel exploring answers to common composable commerce questions like “How does it improve bottom line?,” “ How can it create revenue through an incremental implementation? ,” and “Is it right for my brand?”
Kissmetrics
DECEMBER 9, 2020
Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.
Forrester eCommerce
OCTOBER 16, 2023
According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!
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Working to match site visitors with the relevant content they need improves and personalizes the user experience. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. It helps the website owner gain insight to understand their audience better.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward. On the surface, this is an accurate statement.
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