AI-Generated Product Recommendations Power Amazon’s Fall Prime Event
Retail TouchPoints
OCTOBER 12, 2023
AI-Enabled Product Recommendations Boost Health and Beauty Categories AI played a significant role in U.S. online sales, driving up orders from shoppers who clicked on product recommendations driven by predictive AI, according to Salesforce. A 5% increase in the average discount rate likely helped improve the Oct. In the U.S.,
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