6 Engagement Marketing Metrics & How to Improve Them


I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. When Alex Turnbull wanted to improve engagement on the Groove blog, he ran an A/B test to see what effect storytelling would have on readership: Image Source. “Engagement.”

Improving Revenue through Dynamic Recommendations

Dynamic Yield

How and where to implement personalized recommendations in the purchase funnel. The post Improving Revenue through Dynamic Recommendations appeared first on Dynamic Yield. Presentations

Improving Revenue through Dynamic Recommendations

Dynamic Yield

How and where to implement personalized recommendations in the purchase funnel. The post Improving Revenue through Dynamic Recommendations appeared first on Dynamic Yield. Presentations

Top Magento UX/UI Trends and Recommendations From Google’s “UX Playbook for Retail”

Onilab User Guides

Google provides a set of recommendations on improving the UX of each area and some of them may seem minor but work surprisingly brilliant. This is how you can improve your CTAs: Think about placement – the best position for a CTA would be top of the page.

4 Ideas to Improve Customer Experience


To help you get started, we’ve outlined four proven ideas to improve customer experience. Ideas to Improve Customer Experience. Similarly, following up with inquiries helps you understand what your customers value, which can help you improve in the future.

How to Improve Ecommerce Conversion Right Now


Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility.

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

We can assume from what we know of Don that if people hire him, they will love him and tell others and that will drive people to go back online and search for him after the recommendation and continue this positive circle of business. What about reviews and recommendations?

PPC 165

BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Inflow Insights

In the past year, our team has worked with Home Science Tools to make steady improvement in the site’s SEO performance. “We’ve In partnership with our team at Inflow, Brandy and her team identified the redirects that most needed to be built to improve organic traffic.

Does Blogging for Ecommerce Really Improve Business?

Ecommerce Platforms

However, the main tactic they use it to recommend useful products right below the blog post. If you have any questions about blogging to improve your ecommerce business, or if you have any other suggestions for ecommerce professionals, let us know in the comments section below.

Blog 145

How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales


A personal touch could also mean implementing personalized recommendations based on recent product views or purchases. All of those recommendations are a call to community-building.

Improve Your Cash Flow With Inventory Management


To help sellers improve their cash flow, we put together this guide to help you improve your inventory management. Inventory Tips to Improve Your Cash Flow. Understand and Improve Your Order Issues. Improve Your Cash Flow With Inventory Software.

8 Outside the Box Holiday Recommendations We Love From DSW, Nordstrom and Express


A few weeks ago, we outlined some of our favorite product recommendation best practices , from bestsellers to new arrivals. Product recommendations are a way for retailers to curate their (often massive) inventories, making their customers’ lives easier.

How to Improve your Amazon Order Defect Rate


If you’ve received one A-to-z claim and two negative customer feedbacks over 100 orders in June, then your ODR is 3% — far higher than Amazon’s recommendation, which is 1%. How can I improve my Order Defect Rate? We strongly recommend to carefully read all A-to-z claims and customer feedbacks you have received and to filter them. Winning the Buy Box on Amazon is one of the most sought-after achievements for retailers.

You Don’t Need Traffic To Improve Conversions

Shopping Signals

A common misconception is that you need to run A/B tests to effectively improve conversions on your website. Improving conversions can dramatically improve your bottom line. In terms of CRO, this means we’re talking about improving the quality of a certain aspect of your website, rather than focusing on improving the quantity of actions that are taken. Qualitative improvements to your ecommerce site can come in many forms.

5 E-commerce SEO Metrics and How to Improve Them to Double Your Sales

VTNS Solutions

Rather I will focus more on how you can improve the traffic that comes to your website so you can potentially double your e-commerce sales. How to Improve Ecommerce Ranking. How to Improve Conversion on Your Website. How to Improve Average Order Value.

SEO 62

13 Free eCommerce Tools to Improve Your Site Today


Stack all those advantages together though and the result is a substantial improvement over the original, a revitalized site that will resonate with your final sales. The “How to Fix” feature is especially helpful, with step-by-step instructions on improve your site’s SEO.

Cross-selling and upselling in Magento

Onilab User Guides

Product recommendations drive 26% of the sales, simplify navigation, and contribute to personalization (which is expected by 78% of the shoppers). Moreover, product recommendations create a better customer experience by adding value to the initial purchase.

How Buy One, Get One Can Improve Your Sales


Utilizing social media actively to respond to customers and share sales can be beneficial, as 71 percent of consumers who have a good social media service experience with a brand are likely to recommend it to others. There are many different methods to increase your sales.

The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results

Demac Media

We still recommend that retailers achieve compliance. If you run a commercial business that uses an electronic channel to promote or sell your products and services, we recommend that you achieve CASL compliance immediately.

How Zendesk and Sailthru Are Breaking Down Data Silos and Improving the Customer Experience


Individual product recommendations, generated by Sailthru, show up in the Sailthru app in Zendesk. This allows the customer service team members to see what items the customer is interested in and provide recommendations for those specific products.

Personalizing Ecommerce Emails? Use Dynamic Content


You’re already using automated lifecycle campaigns and dynamically segmenting your email lists, but there’s even more you can do to improve your marketing automation and email personalization. email recommending the specific candles they purchased.

Episode 68 – Design, UX and Conversion Boosters with Ross Beyler

eCommerce Evolution

Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper , Johnny Cupcakes , Assoline and more.

Gifts 63

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

Technology That Transforms The right application of cutting-edge technology not only improves the shopping experience — it helps drive revenue and build trust with your customers. The in-store rep doesn’t have to rely on intuition alone to provide relevant recommendations.

5 Site Changes That Can Actually Impact Your Sales

Retail TouchPoints

Here are five simple changes to improve conversion : 1. Make your products easy to find: Improving discoverability is critical to conversions. Larger fonts improve the user experience by increasing readability and reader comprehension.

PayPal 195

Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

Retail TouchPoints

2: Improve product “findability” Mobile shoppers hop on and off their phones, in short bursts, constantly. 3: Tend to the little details on the little screen Everyone knows that AI-powered product recommendations are powerful.

Mobile 195

eCommerce Checkout Best Practices to Increase Conversion


As such, we want to refocus your attention on what really matters to improve your checkout experience. Overall, one-page checkout provide significant value by decreasing bounce rate and improving conversion. Additionally, we recommend designing buttons at a minimum of 44 x 44 pixels.

How Email Personalization Increases Revenue-Per-Send by 52X


Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. Marketing personalization isn’t as simple as it used to be.

Episode 68 – Design, UX and Conversion Boosters with Ross Beyeler

eCommerce Evolution

Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper , Johnny Cupcakes , Assoline and more.

Gifts 52

The Best eCommerce SEO Tools of 2019


eCommerce SEO Tools We Recommend. Google's Structured Data Testing Tool helps merchants create new website pages and improve existing ones with manual optimizations. Use this tool to monitor current tags on your website, identify errors and implement suggested improvements.

SEO 75

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch


Consumers like to be in charge and are delighted when provided with relevant options and recommendations. McKinsey estimates that the recommendation engine drives 35% of purchase on Amazon. The benefits of a robust recommendation engine on an ecommerce website and app are well-known.

Why You Shouldn’t Split Test During an eCommerce Redesign

Inflow Insights

In this post, we’ll explain the risks and costs of massive redesigns, along with our recommendation for how to proceed. During those six months, you’re maintaining your existing site (but not improving it). These three reasons are why most of the time , we don’t recommend starting over.

Trust Me: 3 Types of Social Proof that Drive Customers to Buy


Businesses can use social proof within their marketing efforts to improve their sales. Including reviews, referrals and other customer recommendations can drastically increase a company’s sales. Therefore, including a video or photo will greatly improve your chances of making a sale.

Abandoned Cart Email Strategy: 5 Ideas to Convert


As a result, we recommend carefully evaluating the functionality your brand needs to reach its goals. Although each business is unique, we typically recommend including four emails in your abandoned cart workflow. What Is An Abandoned Cart?

Link Building Is Not Always the Best Way to Boost Rankings in eCommerce

Inflow Insights

Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. In fact, for some websites, we recommend not spending time just building general backlinks.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

When sales associates can’t access product data at shelf-edge or make swift recommendations, brands lose their competitive edge and, eventually, customers. Mobile-enabled associates can access all the information a customer would have online — personalized recommendations, size charts, warehouse inventory, customer shipping preferences, purchase histories and much more. By Rodney Bryant, ?Apple

Mobile 300