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How to Use Machine Learning to Improve Your Digital Marketing

Kissmetrics

Unguided systems will create an algorithm and then look for ways to improve it going forward. Using Machine Learning to Improve Your Marketing. The long and short of it is machine learning can be used to improve just about every part of your digital marketing efforts. Improve Marketing Automation.

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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience. To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs.

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Q1 2022 Roundup: Big Box Giants’ Sales Growth Slows, Cool Weather Chills Home Improvement Results

Retail TouchPoints

Both Walmart and Target reported weak single-digit sales growth in their latest quarters, and while continued home improvement interest elevated The Home Depot to record Q1 sales, cold weather was enough to dampen Lowe’s results. Home Improvement Holds Strong, but Pro Shoppers Drive Stronger Results. billion in revenue.

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Five Ways Retailers Can Avoid Ending Up Like Toys ‘R’ Us

RTP blog

If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us. Here are five areas retailers and brands should improve upon if they want to avoid a similar fate. But it was too little too late. (As

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Mattel raises forecast as prognosis for toy sales improve

RetailWire

Mattel CEO Ynon Kreiz said the toy maker has gained market share over the past three quarters. “We We are strengthening our position as a consistent leader in the toy industry,” he said. “We We believe we are very well-positioned to improve profitability and accelerate topline growth in 2021 and beyond.”.

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Saving Christmas from toy shortages

365 Retail

Following reports of freight costs rising by 500% and ongoing labour shortages in the transport and logistics sector, toy retailers and manufacturers are warning of depleted shelves this Christmas. Retailers and consumers alike are being urged to plan ahead to avoid and prevent the worst of the toy shortages this Christmas.

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Challenging the Way Retailers Think About Traffic Counting

Retail TouchPoints

Every day, the latest retail headlines are focused on the entrance or expansion of physical retail environments, including Kohl’s , Toys ‘R’ Us , Mizzen+Main and more. Metrics such as dwell time and bounce rates can help optimize staffing for improved sales conversion.

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